Title: c
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450.0
400.0
350.0
300.0
250.0
200.0
150.0
100.0
50.0
0.0
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
???????? ???? (?????????? ????????????????
???????? ??????), Video International
4??????? ?? ??????? (????. ???.)2006 2007
(???????, )
120
2006
2007
100
80
60
40
20
0
??
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???.
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5???? ????? ?? ?????
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6TOP-15 ?????????????? ??????????? ????? I
????????? 2007/2006 (SOV - share of voice,)
???????? TNS Gallup AdFact
7????????? ?????????? ??????? TOP-10
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of voice,)
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8
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11?????????? ?????? Top-10 ?????????????? (,
???.)
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12?????????? ?????? Top-10 ????????? (, ???.)
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14???????????? ?????? Top-10 ?????????????? (,
???.)
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25????? ?????????? ????? ???????????? ??????
26????????? ????????????? ????? ?????? (, ???.)
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27???????? ????????????? ????? ?????? (, ???.)
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28???-20 ?????????????? ????????????? ??????????
????? ??????, 2007 vs 2006 (, ???.)
7
4
2
31
1
3
16
164
6
14
316
257
9
10
72
- ?????????? ??????????????
- ? 2006 ???? 13 090
- ? 2007 ???? 25 378
26
92
1076
97
38
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29?????.
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???????????? ???????? ? ???????? ?????? (?????
??? ??????? ?????????, Metro ?????-????????? ?
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