Go London A strategy for physical activity

1
Go London A strategy for physical activity
health legacy Hilary Ross2012 Programme
Director, NHS London
2
(No Transcript)
3
Why physical activity is the focus for health
legacy

• One life per year would be saved if 60 men over
  60 years old walked more
• A 20 increase in cycling would save 107million
  in reducing premature deaths and 52million
  lowered NHS costs and 87million from work
  absence.
• If 20 people at risk of diabetes changed their
  lifestyle and became more active, one case of
  diabetes will be prevented each year

New research increases our understanding of
opportunities for linking Games with physical
activity participation
4
Different drivers, one vision
Better health for everyone
Modal shift to ease congestion
Availability of sports opportunities
Go London Physical Activity
A greener City
Safer neighbourhoods
5
Go London vision

• London is a city where organisations work
  together to create opportunities environments
  where Londoners choose to be physically active in
  their daily lives, achieving better health
  wellbeing

6
The picture of London now

• Almost half of Londoners are inactive
• Annual cost to Londons health economy is 105m
• Cost to Londoners health
• Higher rates of childhood obesity
• Premature deaths from coronary heart disease,
  strokes, diabetes, cancers
• Levels of stress, anxiety and depression
• Health inequalities

7
Borough variations in activity levels
Host boroughs
8
Strategic objectives

• Use the once in a lifetime opportunity for
  hosting the Games as a catalyst for generating a
  measurable and sustainable increase in physical
  activity participation among Londoners up to and
  beyond 2012
• Ensure that the increase in participation in
  physical activity will contribute to narrowing
  the gap in health inequalities by ensuring that
  the entire system promotes physical activity
• Ensure that the increase in physical activity
  achieved is as common in the least active half of
  the population as in the highest.

9
London is a city where organisations work
together to create opportunities environments
where Londoners choose to be physically active in
their daily lives, achieving better health
wellbeing.
Culture
Individual
Organisations
Professionals within organisations communicate
and advocate the value and importance of physical
activity to the public and partners Organisations
collaborate to enable individuals to be
physically active, focusing on those who have
most to gain Organisations professionals
within them, recognise that physical activity can
contribute to achieving a range of targets, and
subsequently prioritise the agenda within policy
and identify dedicated resources.
Being physically active is easy, natural and
desirable Environments that enable physical
activity are the norm for all age groups Local
awareness, willingness and action creates a
social environment that motivates individuals to
be physically active The London community views
the Olympics as an opportunity to accelerate
physical activity change.
Londoners choose to be active in their daily
lives Londoners understand the benefits of
physical activity and the risks associated with
inactivity Londoners are entitled to not have
barriers to physical activity Londoners feel
that it is important to be active and have the
confidence and motivation to be physically
active.

10
London is a city where organisations work
together to create opportunities environments
where Londoners choose to be physically active in
their daily lives, achieving better health
wellbeing.
Culture
Individual
Organisations
Londoners choose to be active in their daily
lives Londoners understand the benefits of
physical activity and the risks associated with
inactivity Londoners are entitled to not have
barriers to physical activity Londoners feel
that it is important to be active and have the
confidence and motivation to be physically
active.

11
And there is a dose-response
High
CHD RISK
Low
Inactive or Very Unfit
Very Active Or Fit
PHYSICAL ACTIVITY OR FITNESS LEVELS
(CMO Report 2004)
12
London is a city where organisations work
together to create opportunities environments
where Londoners choose to be physically active in
their daily lives, achieving better health
wellbeing.
Culture
Individual
Organisations
Professionals within organisations communicate
and advocate the value and importance of physical
activity to the public and partners Organisations
collaborate to enable individuals to be
physically active, focusing on those who have
most to gain Organisations professionals
within them, recognise that physical activity can
contribute to achieving a range of targets, and
subsequently prioritise the agenda within policy
and identify dedicated resources.


13
Organisations leading change

• Primary care
• Local partnerships
• Workplace health

14
London is a city where organisations work
together to create opportunities environments
where Londoners choose to be physically active in
their daily lives, achieving better health
wellbeing.
Culture
Individual
Organisations
Being physically active is easy, natural and
desirable Environments that enable physical
activity are the norm for all age groups Local
awareness, willingness and action creates a
social environment that motivates individuals to
be physically active The London community views
the Olympics as an opportunity to accelerate
physical activity change.

15
Launch of the NHS walking campaign
16
Media campaign
17
Walking Ambassadors
18
Go London grants to NHS 47 trusts
Barking, Havering Redbridge NHS Trust Walking
signs and way-marking to encourage walking
between and around their two sites
Croydon PCT Pedometer challenge against local
authority
Royal Free Hospital Local cycling and walking maps
Ealing PCT Needs-led physical activity policy and
plan
Kingston PCT Pool bike scheme to encourage
cycling for Local meetings and for leisure
during Lunch breaks
19
Building momentum to 2012

• London is a city where organisations work
  together to create opportunities environments
  where Londoners choose to be physically active in
  their daily lives, achieving better health
  wellbeing
• www.thinkfeetfirst.com