Annual

1
Annual Shareholder Meeting2008
2
Required Disclosures

• Forward Looking StatementsThese presentation
  materials include forward-looking statements.
  There are a number of factors that could cause
  our results to differ materially from our
  expectations. Please see the section entitled
  Cautions About Forward-Looking Statements in
  the enclosed Appendix for information regarding
  forward-looking statements and related risks and
  uncertainties. You can also learn more about
  these risks in our Form 10-K for fiscal 2008 and
  our other SEC filings, which are available on the
  Investor Relations page of Intuit's website at
  www.intuit.com. We assume no obligation to update
  any forward-looking statement.
• Non-GAAP Financial MeasuresThese presentations
  include certain non-GAAP financial measures.
  Please see the section entitled About Non-GAAP
  Financial Measures in the enclosed Appendix for
  an explanation of managements use of these
  measures and a reconciliation to the most
  directly comparable GAAP financial measures.

3
Strong FY08 Results
FY08 Actual
Growth
Revenue 3,071M 15
Non-GAAP Operating Income 856M 12
Non-GAAP Diluted EPS 1.60 12
These are non-GAAP financial measures. GAAP
operating income from continuing operations 638M
(13). GAAP EPS 1.24 (7). See attached
reconciliation of non-GAAP measures to GAAP.
4
Simple Recipe for Success
Be in good businesses with strategies to win
Then

• Talented and Engaged Employees
• Delivering for Customers

So

• We Grow Revenues and Profits

5
Intuits Markets and Opportunities
Health Care
Small Business QuickBooks, Payroll
Payments
Tax
Global
Financial Institutions
6
Our main growth businesses have large market
opportunities
Financial Management
Large opportunity to disrupt higher-pricedalterna
tives
High Share within category
Large opportunity to convert non-consumption
and we win by converting non-consumption and
disrupting higher priced alternatives
Source Intuit estimates
7
Our main growth businesses have large market
opportunities
Tax Prep Methods
Large opportunity to disrupt higher-priced
alternatives(Tax Stores)
High Share within category
Large opportunity to convert non-consumption
and we win by converting non-consumption and
disrupting higher priced alternatives
Source IRS data and Intuit estimates
8
Our main growth businesses have large market
opportunities
Online Banking Households
Online Banking Households
All Households
Large opportunity to convert non-consumption
Online Households
Online Banking Households
(Forecast)
and we win by converting non-consumption and
disrupting higher priced alternatives
9
Strong Assets for Future Growth

• 7M QB Quicken small business users
• 17M TurboTax users 22M returns
• 8M on-line banking customers 38M potential
• 12M Quicken consumer users
• 275K accountants

An Ecosystemwith Millions of End Users

• TurboTax
• QuickBooks

• Quicken
• Intuit

Trusted Brands

• Digital Insight

• 40,000 Accountant Pro Advisors
• 5,000 Educational institutions
• 1,800 financial institutions
• 75,000 certified IDN developers

Significant 3rd Party Scale relationships
10
Intuits Focus
To be a premier innovative growth companythat
empowers individuals and businesses to achieve
their dreams
11
Four Major Market Trends
User Demographic Shifts
Value Creation Shifts
Emerging companies highlight importance of user
contribution and social connectedness
Level of User Contribution
Gen Years
Boomers
Mompreneurs
Founded 1984 1995 2004
1M users 6 years 30 months 10 months
50M users N/A 80 months 44 months
Careerpreneurs
Immigrants
Geographic Shifts
Technology Shifts
Software Spend by Geographic Region
Software Spend by Delivery Channel
Growth 5 5 15 10 20
Growth 5 25 30
US
Desktop Software
Western Europe
Asia Pacific
Software Spend
Software Spend
Software as a Service
Other Americas
Mobile
ROW
Today
2000
Today
2000
Source Intuit estimates
12
Intuits Game Plan To Win
Intuits focus is
To be a premier innovative growth companythat
empowers individuals and businesses to achieve
their dreams
By creating and acquiring
Easy-to-use Connected Services that create
delight by solving important unsolved customer
problems build durable advantage
And capitalizing on three significant market
trends

1. Social capitalize on our large and growing
   customer bases to unleash the collective power of
   user contributions, user behaviors and user data
   
2. Mobile deliver in the pocket when that is the
   preferred solution
3. Global employ the worlds talents to find
   solve important problems around the globe

13
Not a standing start
CAGR

• We have many market-leading Connected Services
  today
• 50 of our revenue is derived from these
  Connected Services
• Connected Services are driving the companys
  growth at accelerating rates

Connected Services includes SaaS offerings
described below plus elements of Payroll,
Payments, QB services, Tax e-filing
SaaS includes TurboTax Online, Online Banking,
QuickBooks Online, QuickBase, Homestead, IRES
Netsource
14
Intuits Small Business Ecosystem
15
Small Business Landscape
27 Million US Businesses
0.6M businesses 6B total SW spend
Delegation departments QB 29 firms 2 spend
Mid Market
3.3M businesses 3B total SW spend
Owner begins to delegate 45 QB/Qkn share
Main Street
Personal Business
23M businesses 2B total SW spend
25 QB/Qkn share 42 Manual/Spreadsheet
Source Intuit estimates
16
How We Win A Simple, Proven Recipe

Acquire New Users
Maximize LTV
17
QuickBooks 09 Highlights
Get Productive
Get Insights Info
Get Customers
Go Global
18
Double Down on Demand Generation
Investing 50 more in demand generation,
including off-line and online channels
19
Winning With FREE

• FREE Works
• 75 had not considered QuickBooks
• 1 in 5 upgrade to paid immediately
• Many upgrade later or buy additional services

20
Payroll Lots of Growth Potential
Addressable Small Businesses
1M QB PayrollCustomers
100 9.6M
Our Position Today
18
Outsourcers

• 50 penetrated in addressable QB base
• 11 penetrated in total addressable market

2.3MAddressableQB Employers
23
Accountants
Software
26
7.3M Non-QBSmall BusinessEmployers
33
Manual
of firms with lt50 ees
21
In a Strong Position to Disrupt Market
Outsourcers/Accountants 3.9M employers
Software 2.5M employers
online
1M employersenter
1M employersexit
desktop
Manual3.2M employers
Source Intuit estimates
22
In a Strong Position to Disrupt Market
Outsourcers/Accountants 3.9M employers
Software 2.5M employers
online
1M employersenter
1M employersexit
desktop
Manual3.2M employers
Source Intuit estimates
23
Payments What We Do
24
Payments market is large and growing
Payments Market CAGR (2005-2010F)
Payments Market is 225B
Cash
3
Check
-36
Credit Card
11
Where IMS Competes Today
14
Debit Card
16
Gift Card
20
ACH / Bank Transfer
100
Imaged Check
8
Total
Source Intuit estimates and Nilson report
(Dec.2006).
25
Payments market is large and growing
Payments Market CAGR (2005-2010F)
Payments Market is 225B
Cash
3
Check
-36
Credit Card
11
Where IMS Competes Today
14
Debit Card
16
Gift Card
20
ACH / Bank Transfer
100
Imaged Check
8
Total
Source Intuit estimates and Nilson report
(Dec.2006).
26
Consistently Strong Results
Total Small Business Revenue (Millions)
CAGR
19
1
,
1
8
3
1
,
1
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9
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42
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27
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28
Lots of Room to Grow
Estimated TY07 Individual Federal Returns
TurboTax just 17 of Returns, 5 of Revenue
Source Intuit estimates
29
Consumer Tax Prep Trends Were in the Sweet Spot
Price Net Promoter 5 yr CAGR
230 24 2
180 8 1
55 45 8
0 -47 -11
Pro / CPA
Franchise/ Tax Store
Software
Manual
Source Intuit estimates, IRS reports and public
filings from tax stores.
30
EaseFaster Return Completion
31
EaseEntire Customer Experience
Product
Support
TV
Print
Retail
PR
Website
32
EaseLeveragingIntuits Ecosystem
33
EaseInnovation
34
CTG Revenue Growth
FY09 Revenue Guidance 1-1.04 Billion
Projected Growth 8-12
CAGR
19
35
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36
Sources Of Growth

• Convert more customers of existing FIs to online
  banking non-consumption

37
Opportunity 1 Convert More Customers Of
Existing FIs To Online Banking
38m
Total existing FI customers
19.2M Without Checking Accounts
Current Penetration 23 IB 13 BP
Users Millions
18.8M With Checking Accounts
With Checking Account
8.7M IB Users
2.5M BP Users
If overall penetration reached the level of DIs
leading FIs, revenue opportunity 700M
38
Opportunity 2 Acquire More FIs
of FIs
Assets
7
200B
50
20B
DI Penetration
13
200
3B
8
16,000

• Opportunity For Deeper Penetration
• Increasing sales headcount with focus on
  up-market
• Potential expansion of core processor
  relationships
• Expanding our services

39
Opportunity 3 Expand Services

• Expansion of services expected to drive faster
  growth
• This is where Personal and Small Business
  FinanceWorks are focused

80
Small Business Online Banking Penetration
60
PFW and SBFW Focus
Small Business Finance MgmtPenetration
Consumer Online BankingPenetration
Percent of US Households / Small Businesses
40
Consumer Personal Finance MgmtPenetration
20
Consumer Online Bill PayPenetration
0
2002
2004
2006
2007
2008F
2010F
Base US online households (111M in 2007) US
business (26.5M in 2007)
Source Forrester, March 2007 The Online Banking
Report, 2008 Aite Groups Mistakes Banks Make
when serving SBs, May 2008 Internal Analysis
based on date from Intuit OLB study 2007
Source Forrester US Online Banking Forecast,
03/07
40
Lots Of Room For Growth
Grow penetration of existing end users
Potential End-Users
38M
9M
Grow number of Financial Institutions
Total Financial Institutions
16K
1800
Expand services
FinanceWorks, Payroll Payments
???
FY09 Revenue Guidance 313M - 325M Expect to
exit FY09 with double digit growth run rate
41
Our Healthcare Efforts
The Front End Application

• Free to consumer web based tool
• Helps consumers understand manage their medical
  expenses
• Consolidates critical health care financial info
  in one place
• Enables electronic payment to their doctors

42
Our Healthcare Efforts

• Big 5 Health Plans
• WellPoint
• United
• Aetna
• HCSC
• CIGNA
• .
• 28. Medical Mutual of Ohio

.
.
.
.
All Plans in Beta by Jan Each Launching Broadly
in 2009
43
Our Global Efforts

• Our Goal To be a premier global provider of
  connected services to SMBs
• Focusing on 10 countries with 60 of worlds 400M
  SMBs (India SE Asia)
• Developing globally-relevant SMB offerings
• Building world-class innovation capabilities in
  India
• Introducing first beta offerings into the
  Emerging Markets in late FY09

44
Intuit Financial Principles

• Double digit annual organic revenue growth
  supplemented by acquisitions
• Revenue growth greater than expenses
• Generate operating income leverageexpanded OM
• Generate strong cash flowin line with op income
• While investing for future growth in
• Longer term business opportunities and
  infrastructure
• And returning excess cash to shareholders
• Normally in the form of share repurchase

44
45
Consistently Delivering Results
EPS () (CAGR 21)
Revenue (B) (CAGR 15)
Fiscal Years Ending July
Fiscal Years Ending July
EPS shown is non-GAAP reconciliation to
comparable GAAP figures later in this presentation
46
And Operating Cash Flow Growth
Cash Flow (B) (CAGR 23)
Cash Flow
CAGR 31
Fiscal Years Ending July
Cash Flow from Continuing Operations
47
and 4.7B of Excess Cash Returned to
Shareholders since FY02

• Authorization as of 8/1/08 600M

Note Stock repurchase program began in FY02.
48
Summary

• Focused on accelerating organic growth op
  leverage
• Great businesses with lots of headroom for
  continued growth and a pipeline of new ideas in
  process
• A clear game plan to win - delighting customers
  with easy-to-use connected services that solve
  important customer problems help them achieve
  their dreams
• Key areas of focus in the coming year
• Ease of Use in a connected services world
• Win new users... new front doors, Free, etc
  and monetize over time
• Allocate resources against highest value
  opportunities

49
Cautions About Forward-Looking Statements
This presentation includes "forward-looking
statements" which are subject to safe harbors
created under the U.S. federal securities laws.
All statements included in this presentation that
address activities, events or developments that
Intuit expects, believes or anticipates will or
may occur in the future are forward looking
statements, including our expected market and
growth opportunities and strategies to grow our
business our expected revenue growth, operating
income leverage and cash flow and future market
trends. Because these forward-looking statements
involve risks and uncertainties, there are
important factors that could cause our actual
results to differ materially from the
expectations expressed in the forward-looking
statements. These factors include, without
limitation, the following product introductions
and price competition from our competitors can
have unpredictable negative effects on our
revenue, profitability and market position
governmental encroachment in our tax businesses
or other governmental activities or public policy
affecting the preparation and filing of tax
returns could negatively affect our operating
results and market position if economic and
market conditions in the U.S. and worldwide
continue to decline, our customers may delay or
reduce technology purchases which may harm our
business, results of operations and financial
condition we may not be able to successfully
introduce new products and services to meet our
growth and profitability objectives, and current
and future products and services may not
adequately address customer needs and may not
achieve broad market acceptance, which could harm
our operating results and financial condition
any failure to maintain reliable and responsive
service levels for our offerings could cause us
to lose customers and negatively impact our
revenues and profitability any significant
product quality problems or delays in our
products could harm our revenue, earnings and
reputation our participation in the Free File
Alliance may result in lost revenue opportunities
and cannibalization of our traditional paid
franchise any failure to properly use and
protect personal customer information could harm
our revenue, earnings and reputation our
acquisition activities may be disruptive to
Intuit and may not result in expected benefits
our use of significant amounts of debt to finance
acquisitions or other activities could harm our
financial condition and results of operations
our revenue and earnings are highly seasonal and
the timing of our revenue between quarters is
difficult to predict, which may cause significant
quarterly fluctuations in our financial results
predicting tax-related revenues is challenging
due to the heavy concentration of activity in a
short time period we have implemented, and are
continuing to upgrade, new information systems
and any problems with these new systems could
interfere with our ability to deliver products
and services and gather information to
effectively manage our business our financial
position may not make repurchasing shares
advisable or we may issue additional shares in an
acquisition causing our number of outstanding
shares to grow and litigation involving
intellectual property, antitrust, shareholder and
other matters may increase our costs. More
details about these and other risks that may
impact our business are included in our Form 10-K
for fiscal 2008 and in our other SEC filings,
available through our website at www.intuit.com.
Fiscal 2009 guidance speaks only as of the date
it was publicly issued by Intuit. Other
forward-looking statements represent the judgment
of the management of Intuit as of the date of
this presentation. We do not undertake any duty
to update any forward-looking statement or other
information in this presentation.
50
About Non-GAAP Financial Measures
The accompanying presentation dated September 24,
2008 contains non-GAAP financial measures. The
following slide reconciles the non-GAAP financial
measures in that presentation to the most
directly comparable financial measures prepared
in accordance with Generally Accepted Accounting
Principles (GAAP). These non-GAAP financial
measures include non-GAAP operating income
(loss), non-GAAP net income (loss) and non-GAAP
net income (loss) per share. Non-GAAP financial
measures should not be considered as a substitute
for, or superior to, measures of financial
performance prepared in accordance with GAAP.
These non-GAAP financial measures do not reflect
a comprehensive system of accounting, differ from
GAAP measures with the same names and may differ
from non-GAAP financial measures with the same or
similar names that are used by other
companies. We believe that these non-GAAP
financial measures provide meaningful
supplemental information regarding Intuits
operating results primarily because they exclude
amounts that we do not consider part of ongoing
operating results when assessing the performance
of the organization, our operating segments or
our senior management. Segment managers are not
held accountable for share-based compensation
expenses, acquisition-related costs, or the other
excluded items that may impact their business
units operating income (loss) and, accordingly,
we exclude these amounts from our measures of
segment performance. We also exclude these
amounts from our budget and planning process. We
believe that our non-GAAP financial measures also
facilitate the comparison of results for current
periods and guidance for future periods with
results for past periods. We exclude the
following items from our non-GAAP financial
measures Share-based compensation expenses.
Our non-GAAP financial measures exclude
share-based compensation expenses, which consist
of expenses for stock options, restricted stock,
restricted stock units and purchases of common
stock under our Employee Stock Purchase Plan.
Segment managers are not held accountable for
share-based compensation expenses impacting their
business units operating income (loss) and,
accordingly, we exclude share-based compensation
expenses from our measures of segment
performance. While share-based compensation is a
significant expense affecting our results of
operations, management excludes share-based
compensation from our budget and planning
process. We exclude share-based compensation
expenses from our non-GAAP financial measures for
these reasons and the other reasons stated above.
We compute weighted average dilutive shares using
the method required by SFAS 123(R) for both GAAP
and non-GAAP diluted net income per share.
Amortization of purchased intangible assets and
acquisition-related charges. In accordance with
GAAP, amortization of purchased intangible assets
in cost of revenue includes amortization of
software and other technology assets related to
acquisitions. Acquisition-related charges in
operating expenses include amortization of other
purchased intangible assets such as customer
lists, covenants not to compete and trade names.
Acquisition activities are managed on a
corporate-wide basis and segment managers are not
held accountable for the acquisition-related
costs impacting their business units operating
income (loss). We exclude these amounts from our
measures of segment performance and from our
budget and planning process. We exclude these
items from our non-GAAP financial measures for
these reasons, the other reasons stated above and
because we believe that excluding these items
facilitates comparisons to the results of other
companies in our industry, which have their own
unique acquisition histories. Gains and losses
on disposals of businesses and assets. We
exclude these amounts from our non-GAAP financial
measures for the reasons stated above and because
they are unrelated to our ongoing business
operating results. Gains and losses on
marketable equity securities and other
investments. We exclude these amounts from our
non-GAAP financial measures for the reasons
stated above and because they are unrelated to
our ongoing business operating results. Income
tax effects of excluded items. Our non-GAAP
financial measures exclude the income tax effects
of the adjustments described above that relate to
the current period as well as adjustments for
similar items that relate to prior periods. We
exclude the impact of these tax items for the
reasons stated above and because management
believes that they are not indicative of our
ongoing business operations. Operating results
and gains and losses on the sale of discontinued
operations. From time to time, we sell or
otherwise dispose of selected operations as we
adjust our portfolio of businesses to meet our
strategic goals. In accordance with GAAP, we
segregate the operating results of discontinued
operations as well as gains and losses on the
sale of these discontinued operations from
continuing operations on our GAAP statements of
operations but continue to include them in GAAP
net income or loss and net income or loss per
share. We exclude these amounts from our non-GAAP
financial measures for the reasons stated above
and because they are unrelated to our ongoing
business operations.
51
About Non-GAAP Financial Measures
The following describes each non-GAAP financial
measure, the items excluded from the most
directly comparable GAAP measure in arriving at
each non-GAAP financial measure, and the reasons
management uses each measure and excludes the
specified amounts in arriving at each non-GAAP
financial measure. (A) Operating income (loss).
We exclude share-based compensation expenses,
amortization of purchased intangible assets and
acquisition-related charges from our GAAP
operating income (loss) from continuing
operations in arriving at our non-GAAP operating
income (loss) primarily because we do not
consider them part of ongoing operating results
when assessing the performance of the
organization, our operating segments and senior
management or when undertaking our budget and
planning process. We believe that the exclusion
of these expenses from our non-GAAP financial
measures also facilitates the comparison of
results for current periods and guidance for
future periods with results for prior periods. In
addition, we exclude amortization of purchased
intangible assets and acquisition-related charges
from non-GAAP operating income (loss) because we
believe that excluding these items facilitates
comparisons to the results of other companies in
our industry, which have their own unique
acquisition histories. (B) Net income (loss)
and net income (loss) per share (or earnings per
share). We exclude share-based compensation
expenses, amortization of purchased intangible
assets, acquisition-related charges, net gains on
marketable equity securities and other
investments, gains and losses on disposals of
businesses, certain tax items as described above,
and amounts related to discontinued operations
from our GAAP net income (loss) and net income
(loss) per share in arriving at our non-GAAP net
income (loss) and net income (loss) per share. We
exclude all of these items from our non-GAAP net
income (loss) and net income (loss) per share
primarily because we do not consider them part of
ongoing operating results when assessing the
performance of the organization, our operating
segments and senior management or when
undertaking our budget and planning process. We
believe that the exclusion of these items from
our non-GAAP financial measures also facilitates
the comparison of results for current periods and
guidance for future periods with results for
prior periods. In addition, we exclude
amortization of purchased intangible assets and
acquisition-related charges from our non-GAAP net
income (loss) and net income (loss) per share
because we believe that excluding these items
facilitates comparisons to the results of other
companies in our industry, which have their own
unique acquisition histories. We exclude gains on
marketable equity securities and other
investments, net from our non-GAAP net income
(loss) and net income (loss) per share because
they are unrelated to our ongoing business
operating results. Our non-GAAP financial
measures exclude the income tax effects of the
adjustments described above that relate to the
current period as well as adjustments for similar
items that relate to prior periods. We exclude
the impact of these tax items because management
believes that they are not indicative of our
ongoing business operations. The effective tax
rates used to calculate non-GAAP net income
(loss) and net income (loss) per share were as
follows 36 for fiscal 1999 34 for fiscal
2000 and 2001 33 for fiscal 2002 and 2003 34
for fiscal 2004 35 for fiscal 2005 37 for
fiscal 2006 and 36 for fiscal 2007, 2008 and
2009. Finally, we exclude amounts related to
discontinued operations from our non-GAAP net
income (loss) and net income (loss) per share
because they are unrelated to our ongoing
business operations. We refer to these non-GAAP
financial measures in assessing the performance
of Intuits ongoing operations and for planning
and forecasting in future periods. These non-GAAP
financial measures also facilitate our internal
comparisons to Intuits historical operating
results. We have historically reported similar
non-GAAP financial measures and believe that the
inclusion of comparative numbers provides
consistency in our financial reporting. We
compute non-GAAP financial measures using the
same consistent method from quarter to quarter
and year to year. The reconciliations of the
forward-looking non-GAAP financial measures to
the most directly comparable GAAP financial
measures in Table 2 include all information
reasonably available to Intuit at the date of
this presentation. These tables include
adjustments that we can reasonably predict.
Events that could cause the reconciliation to
change include acquisitions and divestitures of
businesses, goodwill and other asset impairments
and sales of marketable equity securities and
other investments.
52
Non-GAAP Reconciliation FY98-FY08
INTUIT INC. TABLE 1 RECONCILIATION OF NON-GAAP
FINANCIAL MEASURES TO MOST DIRECTLY COMPARABLE
GAAP FINANCIAL MEASURES (In thousands, except
per share amounts) (Unaudited)
See About Non-GAAP Financial Measures
immediately preceding this slide for more
information on these measures, the items excluded
from the most directly comparable GAAP measures
in arriving at non-GAAP financial measures, and
the reasons management uses each measure and
excludes the specified amounts in arriving at
each non-GAAP financial measure.
See About Non-GAAP Financial Measures
immediately preceding Table 1 for more
information on these measures, the items excluded
from the most directly comparable GAAP measures
in arriving at non-GAAP financial measures, and
the reasons management uses each measure and
excludes the specified amounts in arriving at
each non-GAAP financial measure.