Will Technology Save the Swiss Economy

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Will Technology Save the Swiss Economy ?

• Zurich, Sept. 27, 2008
• Prof. Dr. Fritz Fahrni

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Job Positions in Switzerland 1991 - 2005
Total 2.6
Tertiary Sector 13,5
Number of Jobs in Thousands
Secondary Sector -19,4
Primary Sector -8,3
Quelle Bundesamt für Statistik
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Job Positions in Switzerland 2006
Primary Sector 4
Tertiary Sector 72
Secondary Sector 24
Employed Persons 3974000 Unemployed 125000
(3.1)
Quelle Bundesamt für Statistik
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Job Positions in Switzerland 2006
Primary Sector 4
Secondary Sector 24
Tertiary Sector 72
Jobs in 1000s
Quelle Bundesamt für Statistik
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Headlines in the Old Economy
Slow Growth
Restructuring
Dust covered
Mergers
Closing down
Transfers abroad
Salary dumping
Low Tech
non-attractive
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Headlines in the New Economy
Growth
Nano
AOL
Netscape
Goggle
B to V
dynamic
Bio
Internet
Skype
Genomics
Microsoft
12191e
7
Old EconomyMarkets for Basic Human Needs
(Maslow)
12197-e
8
New Economy

• Linked to New Tech / High Tech
• Information Technology
• Communication Technology
• Nano Technology
• Bio Technology
• Linked to the Future / Expectations
• High Growth
• High Valuation
• Volatility / Bubble
• Fear / Anxiety

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Characteristics The Old Economy The
New Economy

• Satisfies Basic
• Human Needs Sustainable Markets
• Makes Use of
• Old and New Technologies

• Makes Use of New Technologies
• Creates New Needs
• Growth Markets
• Replaces Estabished Products
• Processes
• Rejuvenates Established
• Products, Systems
• Processes

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Will Technology save the Swiss Economy?
Healthy (alive) Economy Continuous Storms
destructing existing Structures through
(disruptive) Innovations" (Schumpeter,1911)
Traditional Industrial Job Positions will
continue to decrease
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The Role of Enterprises

• Profitable Enterprises
• are
• THE
• Creators of Jobs

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Effectivity to do the right things
Vision Objectives
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Effectivity(2a) Where to find the Right Things
Sources Daimler-Chrysler und 3M
12108e
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Effectivity(2b) Where to find the Right Things
14006
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Effectivity (1) to find the Right
Things
Degree of customer satisfaction
Excited Customers
Exciting Quality
Fulfillment of requirements
Performance Quality
Basic Quality
Quelle Seghezzi, S. 246
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Effectivity (3) to do the Right Things
Market x Technology
Success
12129a-e
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Efficiency to do things right
Vision Objectives
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Efficiency Drive for Operational Excellence
Healthy Economy
old working places disappear
new working places are created
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Efficiency to do things right

• more percise / faster / cheaper / nicer /..
• better use of ressources

Efficency is the Survival Mode (Necessity) for
Enterprises
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Innovation to realize dreams
Vision Objectives
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Economy to innovate / grow or to die
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How much may RD cost? (a true but may-be not
quite scientific study)
Annual Change in Market Value (Standardized,
95-99)
50,0
50,0
-50,0
Annual Change in RD intensity (92-97)
-50,0
Source Mercer
10589e
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Economy to innovate / grow or to die
14605
24
Technologies change the World, the Enterprises
Us
14005
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Swiss Venture with worldwide recognition
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Wellenkraftwerk 1
27
(No Transcript)
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Innovation ICT - Tomorrows World
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Corporate Culture to set the context
Vision Objectives
Profitable Enterprises are the Job Creatiors
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The Entrepreneur
Leader
12133e-3
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Corporate Culture
Management Styles
Under Pressure
Innovative
C ontext C ulture C ommunication
C ommand C ontrol C orrect
Challenge
C hallenge S upport F eedback
12041e
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Corporate Culture Values and Attitude
competent
understandable
on-time
innovative
accountable
learning
with self-confidence
12099-2be
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Will Technology save the Swiss Economy?

• To find the Right Things Effectivity

• To do Things right Efficiency

• To realize Future Possibilities Innovation

• To set a Creative Context Corp. Culture

However, Technology alone will not do!