Order of play

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Order of play

• Tossed the growth story
• Creating the vision
• Communicating the vision
• Planning the growth strategy
• Selecting the team tossed stats
• Selecting the team you cant teach passion
• Selecting the team for growth
• Controlling quality service standards
• Bums
• QA
• Throw stuff at me if I go to fast!

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Tossed - our growth story

• 3 yrs
• 3 million turnover
• Profit in year 1
• Our mission To create an exciting new healthy
  food experience for the UK market
• Fresh tossed to order salads, smoothies, wraps
  and other nutritionally balanced treats
• 7 stores in central London
• Business has grown organically. Still 100
  shareholder!

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Tossed - our growth story 2

• Graduated 2004
• 2005 First site in Paddington
• 2006 Monsoon HO
• 2007 Covent Garden preparing franchise model
• 2008 3 more sites including first franchise
• 2009 6 stores to open

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Creating the vision

• Vision is to be 1 healthy eating brand in
  country.
• To grow at a profit while controlling
• quality and service.
• Vision is set by the leader.
• Vision guides business
• and informs decisions.

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Communicating the vision

• You are the vision
• Lead from the front
• Document communicate your vision
• It cant be in the leaders head
• If they dont know the vision, how can they
  achieve the vision!!
• Regular reinforcement/reminders
• Dont just leave it in the cupboard!

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Planning the growth strategy

• The detail is dictated by the vision
• We aim to be the 1 healthy eating brand
• Grow
• Franchising
• Grow at a profit while controlling service and
  quality
• Systems to control service quality
• Think big, act small, scale fast
• Adapt and evolve
• Strategy business
• Adapting your role
• Always Founding MD
• In the beginning MD, Chef, Manager, Ops, HR

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Selecting a team our stats

• 100 team members directly employed by Tossed.
• 100 manager and HO retention (14 people in
  total).
• More than just lip service. There are no
  employees, only team members.
• Fun, family environment
• Birthdays
• Anniversaries
• Monthly outings
• Support
• Fun!

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Selecting the team 2 - You cant teach passion

• Hire for passion, train for skills
• You can teach someone how to manage, but you
  cant teach someone passion!
• Investment, promotion, motivation
• 1/3rd of your time should be spent motivating and
  mentoring your team
• 90 of our managers have been promoted from
  within
• Disadvantage of this is the extra time spent
  training as opposed to hiring a manager
• Advantage is you get a motivated and committed
  manager

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Selecting the team 3 for growth

• Consistency
• Build for the long term
• Investment, promotion, motivation to develop
• Dont forget about the B team!
• Bring in people better than you
• when you can afford them!
• You are not the best at everything

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Quality and service standards

• Quality service first profit will follow
• Systems
• Delivering hand made consistency
• Training
• Monitor, evaluate reward
• Its only a mistake if you dont learn from it
• Continually evolve Little and often, but
  continual.
• Keep your eye on the ball
• Stay hungry, watch the competition (you should be
  their best customer)
• Watch your business (1/3rd of your time)
• Get back on the shop floor.
• Working on the business (1/3rd of your time)
• Never compromise on standards
• Current food price increases

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Closing thoughts

• Growing steadily at a profit
• We revisit every 4-6 months
• Adapt and evolve
• Very little traffic in the extra mile
• Enjoy the journey!

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• Some similar deals to be looked at over the last
  few years include
• Gourmet Burger Kitchen (2006)
• Sold to Clapham House Group
• Valued at 10 million
• 6 sites
• Eat (1999)
• Sold 40 to 3i for 5 million
• Valued at 12.5 million
• 6 sites

tosseduk.com