IS GOOD DESIGN GOOD BUSINESS ?

1
IS GOOD DESIGN GOOD BUSINESS ?

• Urban Land Institute Madrid, 10 June 2004

2

• Gerry founded his career on the premise that
  good design good business the results are
  obvious

3
IS GOOD DESIGN GOOD BUSINESS ?

• 53 rd at Third, New York

4
IS GOOD DESIGN GOOD BUSINESS ?

• Bank of America Center, Houston

5
IS GOOD DESIGN GOOD BUSINESS ?

• Norwest Center, Minneapolis

6
IS GOOD DESIGN GOOD BUSINESS ?

• 101 California, San Francisco

7

• He has always used architects of great talent in
  the United States such as Philip Johnson, SOM,
  Cesar Pelli, etc. and in Europe Frank Gehry in
  Berlin, Norman Foster in Warsaw and SOM in Madrid
  with the local prestigious architect Rafael de
  La-Hoz.

8
IS GOOD DESIGN GOOD BUSINESS ?
Pórtico, Madrid
9
IS GOOD DESIGN GOOD BUSINESS ?
Pórtico, Madrid
10

• Gerrys history with
• Philip Johnson and John
• Burgee and it was
• through this contact that
• I appointed these
• architects for the towers
• in Plaza Castilla !

11

• You will probably all know that through ULI there
  is a Gerald D. Hines student Urban Design
  Competition.
•  
• The quality of design adds value to any object to
  be created.
•  
• Why because good design means it is good for
  business our buildings make the clients (tenants)
  feel good create personal emotions of
  attraction, etc.
• Good design is a fundamental part of the
  marketing.
•  
• You will have seen that many of the buildings I
  have shown you are designed by famous name
  architects the fact that real estate developers
  are having their building designed by well known
  architects is good for business in that the
  buildings are more attractive for the users and
  it often helps in obtaining the necessary
  permits.