The Top 5 Traits For Good Web Design

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The Top 5 Traits For Good Web Design
1. Usability Usability is the measure of how easy
it is for visitors to understand and accomplish
what your site is intended to do for them. It
means designing your blog with your visitors
first and placing your own preferences in the
backseat, at least to the extent they conflict
with those of your visitors. Whether that means
teaching your customers, converting them to
customers, or having a responsive web design,
usability is key to a successful design. It means
planning your content, target audience and
purpose, and designing with an eye toward making
those three things work together as a cohesive
whole. In many ways, a truly usable design is the
cornerstone of a great website, and everything
else in this list follows from that.
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2. Visuals Websites are a visual medium. Whether
theyre built for communicating, reading,
shopping or marketing purposes, websites rely on
visuals to both delight and convey meaning.
Illustrations and using the right photographs for
your website provide visitors with an instant
signal as to what your site is meant to do for
them. Visuals can establish your brand, making
your site instantly recognizable. They also allow
your guest posts, social media accounts and other
non-homepage presence to remain unified. In
addition, good visuals are a stunning way to keep
users on your site, whether by drawing attention
to your mailing list, keeping users engaged with
an article or drawing them to your About page
where they can find out who the people are behind
your business.
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3. Clarity A business website is always meant to
convey information, convert new customers, or
both. The only way to accomplish either one of
those goals is with clear, consistent messaging.
That means copywriting that leaves no room for
ambiguity. It also means bringing together the
design and visual elements of your site so users
always know where they are and how to get where
they want to go next. The Internet is full of
confusing and poorly designed sites that do
little to point users in the right direction
while theyre browsing. Clarity will keep people
on your site and make them more likely to return.
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4.Trust Youll want to create a website that
builds trust. Trust, simply put, is everything.
In a way, your website and all your social media
efforts are aimed at one purpose building
well-placed trust in your brand in the hearts and
minds of customers and prospects. What does this
mean in terms of design? Well, it means that
everything does what it looks like it does. It
means never sharing user information with third
parties without disclosing it clearly somewhere
users cant miss. It also means making crystal
clear what is an advertisement and what is not.
The first time someone clicks a link thinking it
goes to another page on your site and finds the
link leads somewhere else? Thats the last time
theyll visit your website. While trust is
perhaps the most intangible aspect of grey web
design, ignoring it is a very big mistake. So
youll want to think seriously about how to be up
front and honest with your visitors.
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5. Search Engine Optimized This is probably the
most behind-the-scenes trait of a solid web
design. It involves using the right HTML tags for
your page titles, headings and links. You should
also implement Google Authorship to further
assist in surfacing your content in search
results. Finally, one of the best ways to keep
your site looking fresh to the search engines is
to publish original content on a consistent
basis. This is why its a good idea for any
business to at least try a blog. Whether its
focused on new products, new hires, or just
general industry news, an active blog helps any
business develop authority in its field and gives
people a reason to link to your site, driving
better search performer. That doesnt mean 10
posts a day, but just a consistent and reasonably
frequent schedule.
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You probably noticed these traits all have some
overlap. Thats because the best web design is a
cohesive mixture of these characteristics. If you
spend time building on each of them, your website
will possess the top five traits of good web
design. And thats a beautiful thing.
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