Develop Your Build and Buy Strategy with Force'com

1
Develop Your Build and Buy Strategy with
Force.com AppExchange
Track IT Executive
Daniel Flax Cowen Company Doug
Harr Ingres Jukka Valknonnen Kaiser Permanente
Eric Stahl and Marie Laxague Rosecrans
Salesforce.com
2
Safe Harbor Statement
Safe harbor statement under the Private
Securities Litigation Reform Act of 1995 This
presentation may contain forward-looking
statements including but not limited to
statements concerning the potential market for
our existing service offerings and future
offerings. All of our forward looking statements
involve risks, uncertainties and assumptions. If
any such risks or uncertainties materialize or if
any of the assumptions proves incorrect, our
results could differ materially from the results
expressed or implied by the forward-looking
statements we make. The risks and uncertainties
referred to above include - but are not limited
to - risks associated with possible fluctuations
in our operating results and cash flows, rate of
growth and anticipated revenue run rate, errors,
interruptions or delays in our service or our Web
hosting, our new business model, our history of
operating losses, the possibility that we will
not remain profitable, breach of our security
measures, the emerging market in which we
operate, our relatively limited operating
history, our ability to hire, retain and motivate
our employees and manage our growth, competition,
our ability to continue to release and gain
customer acceptance of new and improved versions
of our service, customer and partner acceptance
of the AppExchange, successful customer
deployment and utilization of our services,
unanticipated changes in our effective tax rate,
fluctuations in the number of shares outstanding,
the price of such shares, foreign currency
exchange rates and interest rates. Further
information on these and other factors that could
affect our financial results is included in the
reports on Forms 10-K, 10-Q and 8-K and in other
filings we make with the Securities and Exchange
Commission from time to time. These documents are
available on the SEC Filings section of the
Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc.
assumes no obligation and does not intend to
update these forward-looking statements, except
as required by law.
3
Build vs. Buy on Force.com

• Build custom apps from scratch
• Built apps from app frameworks
• Buy packaged apps from salesforce.com or ISVs

4
Salesforce CRM Customize, integrate and manage
85,000 Custom Apps Run your business processes on
our service
800 ISV Apps Browse, test drive install from
our partners
Salesforce Apps
ISV Apps
Custom Apps
5
Four Ways Customers Use Force.com
AppExchangeBuild, Buy or Customize in Clicks
Back Office Applications
Free Low Cost Add-Ons
CRM Extensions
Starter Templates
Integration Connectors Sales Forecasting Sales
Compensation Email Marketing
Recruiting Time-Off Manager Project Issue
Mgmt Expense Tracker
Adoption Dashboards Reports Recurring Tasks
ERP HCM Price/Order Management
Ive found countless ways to adapt Salesforce to
our business model using Force.com AppExchange
apps. John Woods, IT Director, eRx Network
6
Reliability, Performance, Security Go
Native!Apps across all categories, built 100 on
our trusted infrastructure
With its easy-to-use interface, simple
configuration tools and rich functionality,
Apttus has taken our business to the next level.
Human Capital Management
Finance Accounting
Supply Chain Management
Contract Proposal Management
Tom Bunderos Sourcing Management Office
7
Force.com CheckoutBrowse, Try, Now Buy Native
Force.com Applications
Currently in Pilot with Twelve Partner Solutions

• Currently, in pilot with twelve CRM and non-CRM
  solutions
• We stand behind the reliability and
  infrastructure
• Metadata native model makes this possible

Non-CRM
CRM
8
QA
Daniel Flax
CIO
Doug Harr
CIO
Jukka Valkonen
Executive Director
9
Session FeedbackLet us know how were doing and
enter to win an iPod nano!

• Please score the session from 5 to 1
  (5excellent,1needs improvement) in the
  following categories
• Overall rating of the session
• Quality of content
• Strength of presentation delivery
• Relevance of the session to your organization

Additionally, please fill in the name of each
speaker score them on overall delivery.
We strive to improve, thank you for filling out
our survey.