Strategy for Longterm Participation

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Strategy for Long-term Participation
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Strategy for Long-term Participation

• At the end of this session you will be able to
  describe the three steps to encourage long-term
  participation.

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Three Steps

• The 3 steps consist of
• Awareness
• Evaluation
• Participation
• Awareness Recognition is important!

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Awareness

• Ways to improve awareness
• Pre-survey mailings.
• Survey-specific releases.
• Media releases.
• Other NASS releases.

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Evaluation

• The 3 steps consist of
• Awareness
• Evaluation
• Participation.
• Evaluate Is it good or bad to participate?

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Participation

• The 3 steps consist of
• Awareness
• Evaluation
• Participation.
• Short-term
• Long-term

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An Example

• Recall a TV infomercial you may have seen.
  Usually, the product is first shown (awareness),
  demonstrated (for your evaluation), and then past
  customers call in and provide testimonies
  (participation by customers).

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Review

• Please answer the following question
• What are the three steps to getting a respondent
  to be a survey participant?

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Review - Answer

• What are the three steps to getting a respondent
  to be a survey participant?
• Awareness
• Evaluation
• Participation
• Short-term
• Long-term

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Review

• Please answer the following question
• Why is awareness important for gaining
  participation?

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Review - Answer

• Why is awareness important for gaining
  participation?
• Recognition of NASS and the value of the
  information sells participation.

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Summary

• The 3 steps to encourage long-term participation
  consist of
• Awareness
• Evaluation
• Participation
• Short-term
• Long-term