YTB Presentation

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(No Transcript)
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YTB Travel Network Non-Profit Fund Raising
Program
Presentation Proposal for
Helping Non-Profits Make a Difference
Your Name YTB Corporate Consultant Your
Phone Number
R0701
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Statistics and Facts

• Online donating is a growing source of income.
• Many donors are affluent.
• Trends prove that donors are beginning to give to
  more than one charity online.
• Donors choose monthly giving more than single
  giving in comparison to other methods of giving.
• Donors are more trusting of charities online than
  other institutions online (i.e. giving e-mail,
  opening attachments, links).
• Online programs will attract new age groups.

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Statistics and Facts

• In 1999, estimated total online giving 10
  million
• In 2000, estimated total online giving 250
  million
• Prediction By 2010 1/3 of money donated will
  be given online. At current levels (2003),
  this would represent 80 billion

Source Harvard University, Initiative on Social
Enterprise Report (Oct 00)
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from over 1,000 non-profit organizations
Survey of Online Donors
ONLINE CHARITABLE DONATIONS GIVEN TO IN THE LAST
YEAR
GENDER
Male 44.6 Female 55.4
1 44.2 2-3
28.6 4-5 16.9 6-10
5.2 10 or more 5.2
AGE OF DONOR
18-29 16.9 30-39 27.7 40-49
24.1 50-59 18.1 60-69
8.4 70-79 4.8 80 or older 0
HJC New Media Direct Marketing Association
Nonprofit Federation
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Statistics and Facts

• Americans overwhelmingly agree that a companys
  support for a charitable cause impacts their
  buying decisions.
• According to a Cone/Roper study, more than 86 of
  Americans would be likely to switch brands to
  support a cause, when price and quality are equal.

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The Non-Profit Dilemma
Funding is a never ending challenge for
non-profits
Environmental
Educational
Religious
Medical
Social
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Take Your Fund Raising Over the Top !
No Matter What Your Cause
Travel is the Ultimate Fund Raiser! Our
innovative affinity program provides you with
your own online travel website (similar to
Expedia) which can help generate thousands of
dollars for your organization when members and
supporters book their personal travel through you.
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Why Travel?

• WORLDS LARGEST INDUSTRY
• Travel is the worlds largest industry and is
  growing 23 faster than the global economy
• 1.3 trillion industry in the U.S. alone
• Travel is a big ticket item producing
  significant commissions
• UNIVERSAL APPEAL DEMAND
• Everyone loves to travel
• Travel is expected to double by the end of the
  decade
• INDUSTRY MARKET SHIFT
• On-line travel is the fastest growing commercial
  Internet segment

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YTB Travel Network

• Founded in January 2001 with the goal of
  becoming the worlds largest travel company
  by 2011
• Founded by Lloyd Coach Tomer, a retired
  pastor who understands the challenges of
  non- profit organizations.
• Wholly-owned subsidiary of YTB International,
  a publicly-traded company (YTBL.PK)

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New Home Office Wood River, IL 122,000 sq. ft.
Staff grew from 18 in 2003 to over 140 in 2006
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YTB Travel Network
YTB Travel Network earned the Pinnacle Award,
Carnival Cruise Lines top award

• Travel is YTBs business.
• Our 2007 goal is 1 billion in travel
  bookings!

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Your Organizations Private Label Travel Site
You earn 40 of the commissions for travel booked
on your site by your supporters. The commissions
are paid to you as royalties.
The booking engine uses the same technology and
provides the same features and prices as other
online booking engines such as Expedia, Orbitz
and Travelocity.
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Your Organizations Specialty Travel Website
In addition to your full service booking engine,
YTB is developing a series of specialty sports
websites to which your supporters will also have
access. These are provided to your organization
as part of your YTB travel program at no
additional fee. As with all travel booked through
YTB, these travel deals pay your organization top
commissions.
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Our partners are the biggest names in travel.
They provide your inventory!
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A Simple Shift
Simply stated, all you are saying to your members
or supporters is this We know you are going to
book travel online. All we are asking is that you
book your travel with us. Youll receive
competitive rates or better and youll be helping
a cause you believe in.
Even a relatively low participation rate by
membership can produce significant funds.
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Affinity Program Business Model
Members/supporters visit association site to
book personal travel
YTB provides marketing assistance
Association receives funds paid by third party
vendors - not membership base
Association booking engine provides membership
with competitive online rates
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Lets Compare
2 People 7 Day Caribbean Cruise
Your Organization Will Earn 169
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Produce a Financial Windfall
With the YTB program you receive a substantial
share of the revenue from your travel website.
40 of all travel commissions from the website go
directly to your organization. Below is an
example of the income potential of an
organization.
What percentage of your supporters would travel
with you if it didnt cost them a penny?
00,000 Total Membership of Organization x 1
participation by members 0000 Participating
Members x 2,800 average yearly usage per
member x 5 Average commission rate 00,000
in travel commissions x 40 association
percentage 00,000 in Revenue for Your
Organization
Figures provided are target estimates and do not
imply guaranteed performance. To achieve maximum
performance organizations must effectively
communicate the travel program to their
supporters.
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Marketing and Promotion
YTB has a variety of marketing campaigns and
tools to help market the travel program to your
supporters. We can provide camera ready master
copies of marketing material including Display
ads Posters Inserts Emails Website
Banners Desktop Icons
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YTB Account Manager
Every association account in the YTB Travel
Affinity program is assigned their own account
manager. At YTB we want our program to be a
resounding success for your organization. Your
account manager will get to know your
organization and will make recommendations on
how, together, we can maximize the fundraising
from
your travel program. We have a number of
marketing programs in addition to group travel
ideas they will discuss with you to get your
travel program off to a fast start!
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Group Travel
In addition to the travel website and account
manager, we also provide group travel services
free of charge! No matter what your cause, group
travel can be the perfect complement to your
organization! Group travel can

• Produce significant commissions back to your
  organization.
• Provide your supporters with the opportunity
  to travel at a very reasonable prices.
• Generate excitement for your organization.
• Be unbelievably easy to organize and
  implement!
• If you believe a group function must be time
  consuming and daunting, you haven't worked with
  YTB!

Group travel must comply to YTB Group Travel
Guidelines
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Funding Advantage Newsletter
We are constantly changingimproving our program
to serve you better. And we want to let you know
what these changes mean to your travel program.
Thats why every 3-4 weeks we publish our Funding
Advantage newsletter.
Through the Funding Advantage we let you know
about new marketing programs, great group travel
ideas, new vendors we add to your travel website
and success stories from our association
accounts.
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A Service to your Supporters
Who doesnt love to traveland who doesnt love
great travel prices? Your travel program is much
more than just a fundraising program. As a
service to
your supporters, it puts the fun into
fundraising! Through your travel program we will
bring great travel opportunities to your
supporters at some of the best prices found on
the internet. And, you get all the credit!
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The Process
This places your organization on our Do Not
Contact list to prevent being called by other
Association Specialists.
Your Organization is Registered with YTB
YTB will provide any information needed for board
approval. Plus, we will conduct conference calls
or additional presentations.
Conduct Due Diligence
Once application has been received. The booking
engine can usually be online in 7-10 business
days.
Complete and Submit Application
Association provides an image file of their logo
to be used on the booking engine.
Provide Organization Logo
YTB Customizes Your Booking Engine
YTB will create, maintain, and house on a
secured server a Private Label booking engine
for the association.
Marketing/Promotion Program Initiated
YTB will provide marketing assistance to be used
to promote affinity program with members and
supporters.
Receive Royalty Checks from YTB
Funds are distributed after being received by YTB
Travel.
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Program Features

• Association booking engine provides membership
  with competitive online rates
• Relatively low participation rate by membership
  still produces significant revenue
• Association revenue paid by third party vendors
  not membership
• Program operates 24/7 producing perpetual
  income
• Private Label booking engine provides
  additional exposure

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Program Features

• Trackable commissions
• Customized marketing program
• No Long-term Commitment
• Assigned Account Manager and group travel
  expert.
• High perceived value
• Program cost is only a one time fee of 449.95.