T8 PolyluxTM XLRTM LongLast

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LongLast Range from GE
GE Lighting

• T8 PolyluxTM XLRTM LongLast

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Market need for the new LongLast range

• Growing LFL market increasing competition
• gt need to keep our competiveness through NPIs
• CI customers expect long-life tubes, which
  provide
• better service life less maintenance cost
• cost saving because of WEEE
• Keep up with CFLs long life products in mixed
  applications
• Longer life lamps are easier to get specified

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New LongLast Linear Fluorescent Product Range
from GE

• LFL T8 PolyluxTM XLRTM range
• Rated life up to 42,000 hrs
• 36, 58, 70W range

Launch in Oct 2006
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Advantages of T8 PolyluxTM XLRTM LongLast
Filling gas optimization Longer life at higher
fill pressure
More rigorous cathode coating No or minimized
early failures
Improved coating and exhausting process Longer
life due to reduced level of impurities
Adjusted phosphor coating Excellent lumen
maintenance over long life
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T8 PolyluxTM XLRTM Standard versus LongLast
--- Polylux XLR LongLast --- Standard Polylux XLR
15k hrs 4 yrs service life improvement
31-36K hrs
16-18K hrs
Recommended group replacement
period
-- Polylux XLR LongLast -- Standard Polylux XLR
on HF Electronic Gear
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T8 PolyluxTM XLRTM LongLast Range

• Optimized gas mixture
• Improved cathode coating
• Advanced phosphor coating
• Cleaner filling gas

32,000 hrs service life and 42,000 hrs rated life!
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Customer Value of T8 PolyluxTM XLRTM LongLast

• Benefits
• Very long and reliable product life - up to
  42,000 hrs rated life
• Superior service life - 4 yrs longer versus
  standard PolyluxTM T8 ideal for
  group replacements
• Comprehensive range 36 /
  58 / 70 W
• Light output is same as for standard PolyluxTM
  T8 best in class
  performance
• Cost saving due to less WEEE fee impact

• Can be used on existing control gears and
  fixtures
• Environmental friendly product - RoHS compliant
  contains recyclable components

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Customer Value of LongLast range
Application Ideal choice for applications with
high maintenance costs

• High ceiling lighting
• Store lighting
• Warehouse lighting
• Industrial lighting
• Public building and areas

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Colours of LongLast range
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SKUs of LongLast range

• Packaging
• Visibe difference
• Green stamp and label

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Marketing communication activity

• Communication
• Joint press image communication with CFL in
  specialist magazines in key regions
• - UK, Nordic, Germany
• Presentation

• POS material
• Data sheet in English
• Sales sheet - 8 languages
• Wobbler, posters, gifts
• CD-Rom - Interactive tools, pictures, application
  pictures, Printable data sheets

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Thank You!