UFI ICT Focus Meeting Integrated Event Management Software

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UFI ICT Focus MeetingIntegrated Event
Management Software

• Utrecht, Netherlands
• April 23, 2004
• Krister UngerboeckManaging Director, Europe

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Agenda

• Exhibition IT Roadmap
• An Example
• Best Practice
• The Future

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Generic Applications FrameworkFor Any Industry
Customer Relationship Management (CRM)
Event Management
Product/Service Delivery
Customer Order Entry
Financials
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Generic Applications FrameworkFor the Exhibition
Industry
Customer Relationship Management (CRM)
Product/Service Delivery
Customer Order Entry
Stand Space
Venue Rental
Event Management Software
Equipment Rental
Personnel
Food Beverage
Financials
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Event Management SoftwareIn Reality
Customer Relationship Management (CRM)
Event Management
Product/Service Delivery
Customer Order Entry
Financials
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What is the difference between Customer
Relationship Management (CRM)and Exhibition
Management Software?
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CRM Integrated with all modules
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Order Entry Integrated with CRM, CAD, Event
Venue Management, Purchasing, Inventory,
Personnel, Budgeting, Accounts Receivable
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CAD Floorplans Integrated with CRM, Order Entry,
Event Venue Management
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Online Floorplans (Web) Integrated with CRM,
CAD, Exhibition management, Order Entry
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Mass Marketing Integrated with CRM, Order Entry,
Exhibition Management
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Online Order Entry Integrated with CRM, Order
Entry (Back-office), Catering, Accounts
Receivable, Exhibition and Venue Management
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Accounts Receivable Integrated with CRM, Order
Entry, Invoicing, General Ledger
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Venue Booking Integrated with CRM, Contract
Management, Accounts Receivable, Order Entry,
Exhibition and Venue Management
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Project / Task Management Integrated with CRM,
Event Management
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Financial Reporting and Budgeting
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Event Income Statement

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Comparative Event Analysis
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Departmental Income Statement - Event
Services Page 2

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Balance Sheet

• Effective Side By Side Format

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Simple Income Statement

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Financial Ratios

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Not Pictured

• Purchasing
• Budgeting
• Accounts Payable
• Inventory management
• Food beverage
• Registration

• Hotel room reservation
• Personnel management
• Telecommunications
• Contract management
• Work orders
• Invoicing

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The challenge of integrationbetween event
business management software
Customer Relationship Management (CRM)
Event Management
Marketing
Product/Service Delivery
Customer Order Entry
Purchasing
Invoicing
Budgeting
Accounts Payable
Financials
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Resolving the Integration Dilemma
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Good Practice 3 Systems
Customer Relationship Management (CRM)
1 Customer Relationship Management
2 Event Management
Product/Service Delivery
Customer Order Entry
Best For Centralised, diversified organisations
for whom events are less than 80 of revenues
(e.g. publishing, associations)
Financials
3 Financial / Accounting
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Better Practice 2 Systems
Customer Relationship Management (CRM)
1 Event and Venue Management Software
Best For Business units or companies who derive
gt80 or revenues from events but with parent
organisation Organisations with complex
inventory, purchasing or financial requirements
e.g. multi-company, multi-warehouse
Customer Order Entry
Product/Service Delivery
2 ERP and Financial Software
Financials
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Best Practice 1
Customer Relationship Management (CRM)
1 Event and Venue Management Software
Best For Businesses with multiple companies
operating in multiple countries
Product/Service Delivery
Customer Order Entry
Financials
2 Financial Software
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for the Event Business
Business Management Software
Event Business Management Software
Customer Relationship Management (CRM)
Best For Businesses with less than 200 employees
with single company structure
Product/Service Delivery
Customer Order Entry
Financials
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Event Business Management SoftwareExamples

• ExCel, London
• CRM
• Venue Management
• Complete financials (GL, AR, AP)
• Palexpo, Geneva
• CRM
• Exhibition Management
• Venue Management
• Accounts Receivable
• GL Events, France
• CRM
• Congress and Exhibition Venue Management
  (Multi-venue)
• Exhibition Contracting

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Future Supply Chain Integration
Exhibitor Lists Floor Plans Services Orders
Venue Specifications Price Lists
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Business Management Software for the Event
Business
Conferences
Exhibitions
Associations Show Managers Meeting
Planners Promoters
Conference Managers Meeting Planners Associations
Venues
Convention Centers Conference Centers Performing
Arts Stadia, Arenas Race Tracks Fairgrounds Univ
ersities Museums
Destinations
Contractors
Convention Centers, Arenas, Stadia, Conference
Centers, Performing Arts, Fairgrounds,
Universities, Training Centers, Race Tracks,
Museums, Hoteling
Convention Visitor Bureaus Chambers of
Commerce Tourism Bureaus
Food Service, AV, Telecom Electrical,
Construction Registration Housing

• Sydney

• Karlsruhe

St. Louis

• London

• Hong Kong

• Paris

www.ungerboeck.com