Affiliate Marketing Paul Craven Q

1
Agenda

• Introduction
• Affiliate Marketing Paul Craven (QA)
• Google Analytics Mike Finn (QA)
• Microsoft AdCentre Peter Clapperton (QA)
• An Intergage update Paul Tansey (QA)

2
Intergage

• 2006 More growth, more challenges
• 2006 New team members
• 2007 A change of focus
• Product Development

3
2006

• Sales strong reaching 300 Web sites by the
  end of the year
• Resources stretched in delivery and customer
  services
• Too many Directors, not enough staff
• Solution required that put the businesses needs
  first
• Will Noble
• Mike Finn Pete Clapperton

4
2006

• Lost 3 Directors/ Gained 8 New Staff
• Doubled Delivery Team
• Boosted Customer Service team to 5 full time
  staff
• Experienced Intergage staff moved to key
  Customer Service positions

5
New Team Members Re-shuffles

• October - Ben Hawes Andy Galliers join Josef
  Duncan in the Delivery team
• November - Keira Stout Hannah Tolliday join
  the Customer Services team
• November - Jim Perren joins as Customer
  Experience Manager
• November - Sarah Louise Anderson is the new
  Office Manager in Hampshire
• November - Phil Pettifer moves into Customer
  Service Manager role from sales
• December - Gareth Collishaw moves into Customer
  Service role from Sales
• Total full-time staff now 16 outsourcers
  part-timers

6
2007 A more mature business

• Less focus on new business sales
• More focus on existing customer base
• More investment in software development
• External consultants in Marketing
  Management/Training

7
2007 The changing face of Intergage
8
Product Development

• New versions released in October 2006 Jan 2007
• Priorities established for 2007
• Keep adding your requests to the wish list
• Competitive research

9
Product Development

• Major improvements in e-commerce in recent
  releases (Pricing controls, OCCPs, product
  variations, template e-mail order
  acknowledgements etc.etc.)
• New Vacancy Manager module
• Priorities for 2007 include a new UI (including
  spellchecker, drag and drop and WYSIWYG text
  editor), Sage Line 50 integration, a new Events
  module and a lot more
• Vote for the next feature on the Web site
  (Search log, e-Mail a friend, Template e-mail
  forms)

10
What does this mean to you?

• Evolving training and seminar programme with the
  iTeam
• More contact with Customer Service team
• More help and expertise available
• Faster delivery of services
• A better, faster evolving product
• Formation of 2 user groups e-Commerce
  non-e-Commerce
• A company that is even more focused on you, the
  customer

11
2007 Looking Good

• New business now comes to us far more often
• The Delivery team is stronger
• The Customer Service team has been expanded
• The Development team will be doubled
• New systems in place for credit control, cash
  flow, purchase ordering
• Massively improved internal communications /
  systems and focus
• 2007-2008 should see Intergage turnover top 1M
  for the first time
• Were aiming for a 3 figure profit from this
  turnover

12
Thank You

• For coming today
• For supporting Intergage along our journey
• For being a customer