Manju Mary George

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• Manju Mary George

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SUBICSHA

• Area Perambra block panchayat
• Coverage 7000 BPL families
• Project period 3 years
• Project cost 21.06 crores
• Focus Integrated coconut development
• Entrepreneurship 523 production units, 157
  support units
• Implementation DRDA

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• Benefits (Tangible Intangible)
• Women empowerment
• Infrastructure creation
• Human resource development
• Quality assurance
• Village empowerment
• Model creation for rural development gender
  development

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Micro enterprise development - strategy

• a) Production side
• 41 products identified
• Optimisation in output number of units
• Details worked out for operations, technology and
  raw material requirement, profitability and
  demand estimation costing

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Micro enterprise development- Strategy

• b) Support side
• Quality management through
• a)Training - Technical, marketing, soft
  skills, management
• b) Monitoring Tool
• c) Quality control centre

Infrastructure and finance assured through
convergence and man power development through
resource counsellors
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Marketing

• Separate strategy for intermediate, end products
• Common branding
• Pricing Competitive, cost plus, revision
• Separate marketing organisation
• Risks evaluation in all phases and modalities for
  reduction
• Well defined distribution package
• Multi- pronged promotion strategy

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• Project funding

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Project management

• a) During implementation
• SUBICSHA Advisory Syndicate
• SUBICSHA Executive Syndicate
• SUBICSHA General Syndicate
• b) Post implementation
• SUBICSHA society, monitoring committee, SAS

Parametric performance evaluation by the committee
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Comments on the project

• Raw material availability
• Felt need?
• Motivation
• Gender conscious?
• Training and counseling of women
• 70 funds from banks and FI s
• Marketing Professional expertise?

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Contd.....

• Specialisation rural/ tiny sector
• Positioning green, middle class, high price
• Environmental impact assessment not done
• Social impact?
• Assumption Entire Perambra will work in unison
  but what strategy?

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Mararikulam project

• Aryad, Kanjikuzhy Block Panchayats
• Objective poverty eradication
• Integration of central and state schemes
• Tangible changes in production sector
• Concept of entrepreneurship, convergence, gender
• Implementation MEDICOM, DRDA, Kudumbashree
• Monitoring State, District level committees

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• Project period 3 years, continued up to 10 years
• Project cost 49.88 crores
• Expected outcome
• Employment for 4500 women _at_ Rs. 2000 per month
• 2500 jobs in fisheries agriculture
• Total housing and sanitation in 5 years
• Formation of a Marketing company
• Empowerment, Model, Linkage

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Thrust area micro enterprise development

• Coir, Vegetables, Fisheries
• Three product groups
• Local consumption goods
• Consumption goods external markets
• Sub contracted products
• Forward and backward linkages

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Strategies

• Resource supply facilities consortium of
  cluster centres
• Marketing company on commercial lines
• Technology convergence
• Multifaceted training programme

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Credits

• Marketing umbrella by professionals
• Poverty reduction through micro enterprise
• Convergence
• Gender
• Benchmarking
• Peoples participation mobilisation
• Asset Ownership by local bodies, NHGs

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Comments on the project

• Marketing company - Flexibility?
• Unrealistic assumption of poverty may lead to
  wrong targeting
• Professionals on sabbaticals. Realistic?
• Positioning middle class as well as socially
  oriented international markets Strategy?
• Local demand environment creation vs.
  advertisements How far realistic?

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Contd....

• Resource depletion strategy for replenishment?
• Adverse market conditions risk strategy?
• Employment per unit varies from 2 to 33
• Financial analysis flaws, lack of clarity
• Written print - quality

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Side by Side....
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Costing
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• Thank you