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Manju Mary George

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Manju Mary George. SUBICSHA. Area: Perambra block panchayat. Coverage: 7000 BPL families ... Coir, Vegetables, Fisheries. Three product groups. Local consumption goods ... – PowerPoint PPT presentation

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Title: Manju Mary George


1
  • Manju Mary George

2
SUBICSHA
  • Area Perambra block panchayat
  • Coverage 7000 BPL families
  • Project period 3 years
  • Project cost 21.06 crores
  • Focus Integrated coconut development
  • Entrepreneurship 523 production units, 157
    support units
  • Implementation DRDA

3
  • Benefits (Tangible Intangible)
  • Women empowerment
  • Infrastructure creation
  • Human resource development
  • Quality assurance
  • Village empowerment
  • Model creation for rural development gender
    development

4
Micro enterprise development - strategy
  • a) Production side
  • 41 products identified
  • Optimisation in output number of units
  • Details worked out for operations, technology and
    raw material requirement, profitability and
    demand estimation costing

5
Micro enterprise development- Strategy
  • b) Support side
  • Quality management through
  • a)Training - Technical, marketing, soft
    skills, management
  • b) Monitoring Tool
  • c) Quality control centre

Infrastructure and finance assured through
convergence and man power development through
resource counsellors
6
Marketing
  • Separate strategy for intermediate, end products
  • Common branding
  • Pricing Competitive, cost plus, revision
  • Separate marketing organisation
  • Risks evaluation in all phases and modalities for
    reduction
  • Well defined distribution package
  • Multi- pronged promotion strategy

7
  • Project funding

8
Project management
  • a) During implementation
  • SUBICSHA Advisory Syndicate
  • SUBICSHA Executive Syndicate
  • SUBICSHA General Syndicate
  • b) Post implementation
  • SUBICSHA society, monitoring committee, SAS

Parametric performance evaluation by the committee
9
Comments on the project
  • Raw material availability
  • Felt need?
  • Motivation
  • Gender conscious?
  • Training and counseling of women
  • 70 funds from banks and FI s
  • Marketing Professional expertise?

10
Contd.....
  • Specialisation rural/ tiny sector
  • Positioning green, middle class, high price
  • Environmental impact assessment not done
  • Social impact?
  • Assumption Entire Perambra will work in unison
    but what strategy?

11
Mararikulam project
  • Aryad, Kanjikuzhy Block Panchayats
  • Objective poverty eradication
  • Integration of central and state schemes
  • Tangible changes in production sector
  • Concept of entrepreneurship, convergence, gender
  • Implementation MEDICOM, DRDA, Kudumbashree
  • Monitoring State, District level committees

12
  • Project period 3 years, continued up to 10 years
  • Project cost 49.88 crores
  • Expected outcome
  • Employment for 4500 women _at_ Rs. 2000 per month
  • 2500 jobs in fisheries agriculture
  • Total housing and sanitation in 5 years
  • Formation of a Marketing company
  • Empowerment, Model, Linkage

13
Thrust area micro enterprise development
  • Coir, Vegetables, Fisheries
  • Three product groups
  • Local consumption goods
  • Consumption goods external markets
  • Sub contracted products
  • Forward and backward linkages

14
Strategies
  • Resource supply facilities consortium of
    cluster centres
  • Marketing company on commercial lines
  • Technology convergence
  • Multifaceted training programme

15
Credits
  • Marketing umbrella by professionals
  • Poverty reduction through micro enterprise
  • Convergence
  • Gender
  • Benchmarking
  • Peoples participation mobilisation
  • Asset Ownership by local bodies, NHGs

16
Comments on the project
  • Marketing company - Flexibility?
  • Unrealistic assumption of poverty may lead to
    wrong targeting
  • Professionals on sabbaticals. Realistic?
  • Positioning middle class as well as socially
    oriented international markets Strategy?
  • Local demand environment creation vs.
    advertisements How far realistic?

17
Contd....
  • Resource depletion strategy for replenishment?
  • Adverse market conditions risk strategy?
  • Employment per unit varies from 2 to 33
  • Financial analysis flaws, lack of clarity
  • Written print - quality

18
Side by Side....
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22
Costing
23
  • Thank you
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