THE MARKET AND THE MEDIA

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THE MARKET AND THE MEDIA

• A tale of self fulfilling prophesies?
• A tale of pessimism that is slightly overdone?
• A dogged focus on median price and median
  price over the same month a year ago
  misrepresents all but the bottom tier of the
  market.
• Prices plummet is a misleading summation of
  our market.

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MARKET AND MEDIA CONT.

• Headlines do not always reflect the content of
  the story
• Outside experts make predictions that are not
  balanced with expertise about the local market
• It has been said that we hear what we want to
  hear and we see what we want to seeperhaps the
  media could check their lenses

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MOVING ON..

• The media is selling newspapers
• The media is not publishing incorrect facts
• Without being adversarial, I dont think we can
  count on a big editorial shift
• It is incumbent upon us as Realtors to bring a
  more balanced and informed view of the market to
  our community
• There are many opinions, but only one set of facts

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GOOD NEWS

• Looking at market indicators like
• Properties under contract
• Months supply of inventory
• Days on the market
• Numbers of offers
• Inventory
• And especially the comparative dynamics and trend
  lines of the data indicate a different picture

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GOOD NEWS

• There are early signs that the market may well
  have bottomed in Sonoma county
• There is balance between supply and demand in
  many price ranges
• There is a sellers market in some price ranges
• There are fabulous buying opportunities for first
  timers, investors, and second home buyers
• Realtors expertise is invaluable

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DRILLING DOWN

• Lets look at the same market snapshots by price
  ranges
• 0 to 500K
• 500k to 1000,000
• Million plus

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WHAT YOU FOCUS ON WILL MULTIPLY

• So keep your mind on the path it should follow.