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Media convergence

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expressions and genres would no longer be distinct - one unified language ... new and highly specialized sub-markets. no emergence of single market. Regulatory ... – PowerPoint PPT presentation

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Title: Media convergence


1
Media convergence
  • transmedia storytelling
  • digital literacy
  • digital divide
  • conceptual approach
  • the anatomy of knowledge community
  • grassroots creativity meets the media industry
  • Nokia
  • realizing cross media
  • the dream of mobile media

2
Questioning convergence
  • Is convergence an appropriate description of
    what we have seen, what we are seeing, and what
    we might see in future media landscapes?

3
Network convergence?
  • when digitized, any network can be used to
    transmit all kinds of digital signals
  • network that would integrate telephony, data and
    video, providing a broad range of communication
    services and information (Baldwin)
  • development in the directon of more integrated
    networks that cary more service

4
Terminal convergence?
  • terminals could be reduced to one
  • überbox?
  • Apple TV box vs. MSs Media Center
  • Nokia
  • different terminals, different social
  • functions, used in different user
  • situations
  • lean forward - lean backward
  • number of specialized terminals is
  • increasing

5
Service convergence?
  • digitalization enables the transmission of all
    digital media services over the same networks -gt
    the use of different kinds of services on the
    same terminals.
  • tv cross media formats intergated emails
    and/or sms
  • iTunes iPod

6
Rhetorical Convergence?
  • expressions and genres would no longer be
    distinct -gt one unified language
  • a growing number, and a differentiation, of
    genres in the digital media

7
Market convergence?
  • no longer self-evident where telecom markets end
    and media markets start
  • infrastructure markets, markets for service,
    software and media contents
  • 2000 AOL and TimeWarner
  • new and highly specialized sub-markets
  • no emergence of single market

8
Regulatory Convergence
  • a need for a new regulatory regime
  • horizontal, not with a single media
  • electronic networks -gt ok
  • media services and contents-gt ?
  • different media, different roles
  • in society
  • new genres

9
From convergence to complexity?
  • specialised networks
  • diversification of products and terminals
  • regroupings of services
  • new sub-markets
  • different regulation for different media

10
A rhetorical tool
  • strong technology-determinist overtones
  • used to encourage investment
  • used to legitimise political and regulatory
    change

11
Simplifying the complexity
  • ...of media and technological change
  • institutions use in the change processes

12
Relate concepts
  • transmedia (Jenkins 2003)
  • multiple platforms (Jeffery-Poulter 2003)
  • hybrid media (Boumans 2004)
  • intermedia (Higgins 1966
  • divergence (Jenkins 2001)

13
Cross Media
14
Cross Media
  • communication of an overall story, production, or
    event, using a coorinated combination of
    platforms (physical devices)

15
  • the culture of newspaper, tv and radio do not
    meet the expectations of interplay between media
    platforms at all levels

16
why not?
  • organizations history
  • production routines
  • time pressure
  • media skills
  • budgeting

17
Future of Media
Future Exploration Network
18
THANK YOU! marja.heinonen_at_ilonaconsulting.com
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