iPhone Marketing Team

1
iPhone/Android/Smartphone Developers Marketers

April 23, 2009
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Agenda

• Leadership Meeting Summary
• Committees
• Presentation
• Transitioning a Web App into a Native App
• Open presentations/session discussions

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Identify Focus Areas

Mobile App Development
Industry Data
Mobile Computing
Startup Incubation
Gaming
Platform Expertise
Social Networking
Learning and Training
Recruiting
Funding
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Committees

• Membership
• Scott Suhy, Sze Wong
• Marketing
• Pete Erickson, Diana Villarreal
• Industry Dynamics
• Ashley Williams
• Small Business Outreach
• Derek Meyer
• Gaming
• Gyuri Grell
• Media and Entertainment
• Diana Villarreal
• Legal
• John Schmidt, Scott Suhy

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Marketing Activities

• Setting goals and metrics for the group
• Leading a brand development process
• Identifying partnerships
• Finding corporate and other sponsorships
• Other

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Our Purpose

To become a leading economic and professional
development resource for mobile computing.
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Membership

• Grandfather all existing members for one year
• 20/yr for all new members
• One additional year for all existing members who
  refer a new member (viral)

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Additional Requirements

• Developers committees
• Platforms committees
• Web presence outside of Meetup.com
• SAAS or open source developed
• Ecommerce support for membership dues

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