Enhancing%20Apple - PowerPoint PPT Presentation

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Enhancing%20Apple

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Enhancing Apple s Ecosystem Team 1 - Nir Hertz and Ronald Jordan Slide 13: RON Another drawback to this plan involves the use of Beats Music. Because it is a ... – PowerPoint PPT presentation

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Title: Enhancing%20Apple


1
Enhancing Apples Ecosystem
  • Team 1 - Nir Hertz and Ronald Jordan

2
Apples Ecosystem Beats Acquisition
  • Brand Recognition/Customer loyalty
  • Control over user experience
  • Beats Electronics

3
Looking towards the future
  • Health Application
  • Patents

4
The Problem
  • Health applicationrequires manual entries
  • Making the technologyTimeMoney

5
Valencell, Apple, and Beats
  • Ecosystem Completed Cycle
  • Fully integrate into earphones
  • Health App - live data
  • Device transferable
  • Apple watch
  • Earphones
  • Beats Music

6
How It Will Work?
  • Earphones - accurately track fitness biometrics
  • iPhone - Viewlive data
  • Beats Music - audio feedbackbased on data

7
Valencell PerformTek Sensor
  • So small, it fits in your ear
  • Eliminates need forother devices
  • Accelerometer Optical Device

8
Wearable Computing Tech
  • WearableTechnology
  • FitnessTracker40

9
Wearable Computing Tech Revenue
  • Wearable
  • Technology
  • Fitness Revenue
  • Forecast91.5M

10
Potential Costs
  • Major Costs
  • Licensing - charge /device
  • OR
  • Acquisition - More efficient
  • Minor Costs
  • Integration/Manufacturing Costs
  • Marketing Costs

11
Potential Benefits
  • Patent/Licensing rights
  • Increase in revenue
  • Better customer loyalty
  • Major competitor in more industries
  • Wearable Technology-19B
  • Health and Fitness Applications-26B
  • Internet Radio Streaming-1.3B

12
Drawback/Solution 1
  • Users that dont useApple/Beats earphones
  • Wrist Band - SameTechnology, ButDifferent
  • Apple Watch

13
Drawback/Solution 2
  • Need data/WiFifor Beats Music
  • Beats Music cansave a playlistto your iPhone

14
Enhancing Apples Ecosystem
  • Team 1 - Nir Hertz and Ronald Jordan
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