REFILLABLE PACKAGING BRIEF

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• REFILLABLE PACKAGING BRIEF

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Can we help to change the world?

• Between 1996/7 and 2002/3 municipal waste
  increased by 19 to 29.3 million tonnes (DEFRA,
  2004)
• In 2003 packaging waste in the UK rose to over 10
  million tonnes (Environmental Services
  Association, 2004).
• Packaging makes up around one-third of household
  rubbish (LLRA, 1996)

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Current types of refill

• Lightweight self contained refill delivered
  through dispenser.
• Light weight refill through part reuse
• Empty packaging refilled in shop
• Self dispense
• Door to door delivery
• Deposit system
• Creation
• Dispensed concentrate
• Dispensed product
• Fill your own packaging

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Botanics brings together powerful plan extracts
with proven benefits and the latest scientific
developments.   Botanics has been created to
indulge you senses, uplift your spirits and
enhance your sense of wellbeing.   Botanics has
been developed with advice from the Royal
Botanical Gardens at Kew, London, home to 1 in 8
of the world's plant species. So you can be
confident that Botanics really lives up to it's
promise of plant power.
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The direction of the Botanics brand is to remain,
but Boots wish to focus on really helping
consumers understand that the formulations are of
an exceptional quality. Botanics formulations
have consistently come out as being superior and
this insight should be communicated in any
product and packaging offerings. Packaging is
one of the first touch points for the consumer
and can really make a difference in this area.
Boots want the consumer to recognise that the
formulations are a cut above others but that it
is accessible and something which can be used on
a regular basis. The price point will never
exceed 10 a bottle because consumers will not
spend that on an accessible shower product.
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The Brief Refillable body wash 
Generate innovative design solutions for a
refillable packaging system for a body wash
product for 21-40 year old women, for the
Botanics brand. Solutions should aim to improve
the environmental performance of the product and
be appropriate to the product. The packaging
MUST be convenient and represent good value for
money. The solution should fit in with the
Botanics brand ethos. You need to effectively
communicate how it is used and refilled. You can
choose between developing the packaging for a)
an invigorating morning wash or b) a luxurious
morning wash.
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Further Information
Consider body wash to be a shower product which
is applied directly to the body and then washed
away with water.