Case study: How does Intergage use social media

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Case study How does Intergage use social media?

• Rich Watts

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Creating a social media strategy

• Objectives
• Measurement
• Refinement

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Intergage Social Media objectives

• To educate and inform our client base
• To generate valuable contacts that we can work
  with within our sector
• To generate new business and aid the conversion
  process

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LinkedIn
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• LinkedIn gains one new member every second

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Measurement

• It is not about the number of contacts you have
• It is about the quality of contacts and contact
  you have

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What we do well

• Majority of team members have profiles
• Intergage events are listed on LinkedIn
• An Intergage group has been set-up for our
  clients and contacts

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What we do well

• Majority of team members have profiles
• Intergage events are listed on LinkedIn
• An Intergage group has been set-up for our
  clients and contacts

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Refinement

• The Intergage group is very quiet!
• Need to encourage interaction
• Direct contacts to the group
• Interact with the group
• Provide something of value worth coming back for

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Youtube
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• Its been suggested that YouTube is likely to
  serve over 75 billion video streams to around 375
  million unique visitors during this year.

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Measurement

• Number of views
• Number of links / embeddings
• Comments
• Overall usefulness

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What we do well

• We have a Youtube channel
• We have a clear objective for the channel
• We have found a solution to lower the cost of
  producing higher quality video at a lower cost

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Refinement

• Input from more presenters
• More advanced video editing software
• Publicise the IntergageWeb channel
• Include clearer directions to the Intergage
  website
• The creation of three distinct channels for
  client information, web marketing advice and
  event updates.

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The Intergage blog
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• The most recent figure of blogs being indexed by
  Technorati currently stands at 133 million. The
  same report into the Blogosphere also revealed
  that on average, 900,000 blog posts are created
  within a single 24-hour period.

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Measurement

• Number of visits
• Number of retweets
• Usefulness to clients

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What we do well

• Regular updates
• Relevant content
• Good promotion via Twitter and Intercomms
• Range of contributors

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Refinement

• Guest contributors
• Greater interaction with the blog community

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Twitter
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Measurement

• Google analytics
• Quality / quantity of followers

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What we do well

• Interaction
• Responsiveness
• Balance of promotion and information

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Refinement

• Could we Tweet more? quality vs. quantity
• Could we measure returns more accurately?
• Could we set-up standard searches?

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Facebook?
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• If Facebook were a country, it would be the
  fourth most populated place in the world. This
  means it easily beats the likes of Brazil, Russia
  and Japan in terms of size

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Facebook

• Remember the shelf!
• Facebook is great for B2C
• Not as effective for B2B

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What does it all mean?

• Social media should be a strategy that works for
  you
• Your social media tactics should
  cross-pollinate
• Social media is all about relationships