Increase Business to Social Media

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A study of Indian Brands on Facebook

• Conducted by
• Envigo Marketing Pvt Ltd
• www.envigo.co.uk

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Brands covered
Aircel Mahindra Scorpio Amity University
Idea Cellular ITC Welcomgroup Hotels Fortune
Hotels Close Up Vogue Virgin Mobile Nokia
Foodles Sanjeev Kapoor MTV Casino Royale
Dish True HD Samsung Hippo Spicejet Havells
Zoozoo Revital Preventition Magazine Ixigo
Pantaloons Bajaj Auto National Geographic
Channel Eno Chings Star Plus Shoppers Stop
Pepsi Horn Ok Please Max Bupa Bipasha Basu
HBO
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Snapshot of the Study
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Growth in Fans
Fan Growth

• Inferences
• Impact of advertising on Fan growth
• Analysis of themes/FB campaigns
• Change in fans due to campaigns
• Viral impact of campaigns
• Qualitative analysis of type of post
• Identify contexts that get maximum engagement
• Relation between engagement number of fans

Brand wise Analysis
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Post wise Average E-score
Brand wise Analysis
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Industry wise Analysis

• Best practices
• The prevalent Facebook trends
• E-score bands according to the number of fans -
  Correlation between fans and engagement
• Ratio of passive engagement/active engagement
• Content classification based on engagement

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Who should use this study?

• Social media marketers
• Brand managers
• Planners
• Marketing professionals
• PR professionals

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To access the full report please contact us at
info_at_envigo.co.uk
www.envigo.co.uk