NAAEE Strategic Planning

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NAAEE Strategic Planning October 6-7,
2009 Portland, Oregon
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Mission Core Values

• The North American Association for Environmental
  Education advances environmental education and
  supports environmental educators in Canada, the
  United States, and Mexico.
• We value 
• Inclusivity
• Trust
• Collaboration
• Innovation
• Stewardship
• Excellence

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Critical Factors for Success

• Stabilize, diversify, and grow financial
  resources.
• Build infrastructure and capacity to sustain
  success.
• Develop a clear strategic focus, vision, and
  plan.
• Increase cultural diversity and inclusivity.
• Better serve tri-national mission and membership.

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Vision Statement

• By 2015, the North American Association for
  Environmental Education (NAAEE) will be the
  premier organization in Canada, the United
  States, and Mexico providing environmental
  educators, and the organizations that train,
  employ, and support those educators with
  professional development, guidelines for
  excellence, networking, and advocacy, all within
  a culture of inclusivity.

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Strategic Initiatives

• The NAAEE will accomplish this by embarking on 5
  strategic initiatives
• Provide the highest quality, research-based
  programs, products, and services for diverse
  individuals and organizations engaged in
  environmental education.
• Strengthen organizational capacity to operate a
  thriving enterprise as a model for fiscal and
  environmental sustainability.
• Increase NAAEEs presence and partnerships with
  organizations that train, employ, and support
  environmental educators in Canada, the United
  States, and Mexico.
• Increase the diversity of NAAEEs membership and
  leadership within a culture of inclusivity.
• Serve as a highly trusted, inclusive, and visible
  advocate for environmental education in Canada,
  the United States, and Mexico.

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Strategic Initiative 1
Provide the highest quality, research-based
programs, products and services for diverse
individuals and organizations engaged in
environmental education.

• Align all programs, products, and services to
  future vision.
• Focus on meeting interests and needs of diverse
  membership and key stakeholders.
• Nurture culture of exceptional membership
  service.
• Build reputation and trust through research and
  best practices.
• Provide highest quality professional development
  to the EE field.

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Strategic Initiative 2
Strengthen management and operations capacity to
operate a thriving enterprise as a model for
fiscal and environmental sustainability.

• Sharpen focus to free up resources for future
  vision.
• Simplify governance structure.
• Use technology to maximize efficiency and
  collaboration.
• Diversify business model.
• Strengthen financial planning, oversight, and
  reporting.
• Model the highest standards of environmental
  stewardship.

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Strategic Initiative 3
Increase NAAEEs presence and partnerships with
organizations that train, employ, and support
environmental educators in Canada, the United
States, and Mexico.

• Strategically align with partners in Canada,
  United States, and Mexico to advance future
  vision.
• Strengthen relationships with regional,
  provincial, state, and local EE organizations.
• Establish NAAEE as a leader and convener in the
  EE field.
• Increase tri-national engagement and relevance
  within NAAEE.

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Strategic Initiative 4
Increase the diversity of NAAEEs membership and
leadership within a culture of inclusivity.

• Continue to increase diversity within NAAEEs
  Board, management, and staff.
• Increase individual and organizational
  memberships in Canada, the United States and
  Mexico.
• Strengthen NAAEEs culture of inclusivity across
  all activities.

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Strategic Initiative 5
Serve as a highly trusted, inclusive, and visible
advocate for environmental education in Canada,
the United States, and Mexico.

• Identify and champion advocacy priorities from
  Canada, the United States, and Mexico.
• Provide reliable information and expertise for EE
  advocacy in Canada, the United States, and
  Mexico.
• Build bridges between policy makers and EE
  practitioners in Canada, the United States, and
  Mexico.

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NAAEE Strategic Planning October 6-7,
2009 Portland, Oregon