BRAND STANDARDS DOCUMENT

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BRAND STANDARDS DOCUMENT
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TABLE OF CONTENTS
01 Introduction02 PNG Files 03 Main
Logos04 Typefaces05 Colors06
Backgrounds07 Assets
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For purpose of keeping AirPorters brand
consistent, we must all follow the rules set
forth in this guide. Inside you will find logos,
taglines, fonts, graphics and templates for
anything we might need to use in the future.
INTRODUCTIONWhy a Brand Standards Document?
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All of these assets in this document are
available as PNG files. A PNG file has a
transparent background so that you can use it in
a document with any color background (white,
black, etc.). To incorporate any of the assets
into your documents just copy and paste the
graphic directly from this PowerPoint document or
find the right one from the assets folder.
PNG FILESWhat is a PNG file?
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LOGO W/ TAGLINE
JUST LOGO
MAIN LOGOSThe 2 logo options are with tagline
and just logo. The most common one to use is with
tagline. When small, use logo without tagline.
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TYPEFACE - logo
SECONDARY TYPEFACE - text
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstu
vwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstu
vwxyz1234567890
Tw Cen MT
Arial - Normal
TYPEFACESUse Arial Normal for any text you
might use in presentations or otherwise. Tw Cen
MT should only be used for the logo.
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R 12 G 97 B 177
C 100 M 58 Y 2 K 0
0c61b1
R 0 G 0 B 0
C 75 M 68 Y 67 K 90
000000
R 206 G 223 B 239
C 18 M 4 Y 2 K 0
cedfef
COLORSUse those 3 colors for your design.
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BACKGROUNDS - WhiteCopy and paste large or
small logo into your document with a white
background. Only size logos down. NEVER SIZE UP!
If you need a larger logo you can find original
Adobe Illustrator file.
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BACKGROUNDS - DarkCopy and paste large or small
logo into your document with a white background.
Only size logos down. NEVER SIZE UP! If you need
a larger logo you can find original Adobe
Illustrator file.
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ASSETS GraphicsUse these graphics as
background watermarks or design elements.
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ASSETS GraphicsUse these graphics as
background watermarks or design elements.
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