Ronald Reagan

1
Ronald Reagan

• Effective Communication to Establish Connections

2
A Skilled Communicator

• Communication is essential for all who would
  lead.
• Be honest in your presentation.
• Belief in your message inspires believability.
• To persuade others, share your vision.
• Without a vision, the people perish. Proverbs
  2918
• Embody your vision and personify your cause.
• Signals sent through non-verbal communication
  should be consistent with verbal message.
• Non-verbal communication may reveal traits of
  character.
• Live your message.

3
Focusing on the Audience

• Always talk to your audience.
• Aim your message as to a group of familiar
  individuals in a familiar setting.
• Focus on the interests and concerns of the
  audience.
• Direct communication toward action.
• QA sessions help speaker learn about the
  audience.
• Use both careful preparation and spontaneity.

4
Designing Communication

• Find your own voice and become your own best
  speechwriter.
• In public speaking use short sentences and short
  words.
• Mr. Gorbachov, tear down this wall.
• Establish who you are, where you stand, and what
  you want.
• What you say and how you say it.
• Use examples, statistics, quotations, etc.
• Be sure you are holding the pen for the final
  draft of a speech.

5
Responding to Criticism

• Accept questioning and criticism and learn from
  it.
• The higher you go, the more intense will be the
  criticism.
• Respond directly to legitimate criticism.
• Avoid being distracted by personal attacks.
• Respond to a critic in a way consistent with your
  broader message.
• React in a steady, detached manner.
• Emphasize the affirmative rather than the
  negative.
• Focus on what you are for.
• Ignore what you are against.

6
Personal Traits for Leadership

• Courage.
• Authenticity.
• Confidence.
• Empathy.
• Discipline.
• Perseverance.
• Constancy.
• Distance.
• Humility.