People

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People Places changing lives

• Jill Hopkinson
• National Rural Officer

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95 of the UK population want to keep the
countryside the way it is

• State of the Countryside 2003

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Rural descriptions

• Sparse less sparse
• Accessible remote
• Affluent disadvantaged
• Commuter agricultural
• Changing static

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UK Rural Populations
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Rural Definition
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Rural and Urban Areas 2006
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Types of rural people?

• Established rural residents
• Farmers the agricultural community
• Commuters
• Life style shifters
• Full time dwellers

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Types of rural people?

• Privacy seekers
• Trophy owners
• Second home owners
• Travellers and gypsies
• Missing vulnerable
• Arriving vulnerable
• Migrant workers?
• Absent friends

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Types of rural people?

• Those passing through
• Tourists and visitors
• The British Public

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Rural disadvantage

• Financial poverty
• Access poverty
• Network poverty

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Proportion of households on low income
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of rural households within specified distance
from
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Areas without key financial services
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Characteristics of Rural Economies

• Rural firms represent nearly a third of all
  registered businesses in England, with 8 more
  per head of population than urban areas.
• Microbusinesses, employing under ten people, are
  predominant in the countryside.
• Rural areas have a higher proportion of
  self-employed (9 of people of working age)
  compared to 6.5 in urban areas.
• Business start-ups and turnover are rising and
  slightly higher in rural areas than urban.

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Rural economies

• Since 1997, declining agricultural incomes.
• Rural wages are 88 of urban wages and rising
  more slowly.
• Agriculture and fishing businesses are only
  significant difference between rural and urban
  areas in terms of business types.
• Otherwise rural economies mirror the national
  and, increasingly globalised economy.

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• Five most valued services in rural communities
  are