December 7,2005

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• December 7,2005

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AGENDA

• World Curling Tour Update
• WCPA Update
• Grand Slam of Curling
• Challenges
• Summary

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• 100 owned by the WCPA
• First season for both women and men
• Event fees are 1 of total purse for example a
  50,000 event 500.00
• Expenses are web and communication

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• Total number of events lower
• Regional tours
• WCT represents the elite teams
• Qualifying tour for
• Grand Slam series
• CTRS influencer with multiplier from WCPA
• Provincial exemption positions

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• Future
• Build brand
• Increase communication with all stakeholders
• Install WCT event standards published Jan 1
• Draw
• Ice
• Increase support to event organizers
• Agreement between CCA and WCPA on similar team
  formats easier for teams and fans to understand
• Similar format for Europe and Women for 06-07

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• Owned 50 women and 50 men
• Inclusive in nature is the mandate
• Represents all player views
• Educate players on the use of the association
• Ownership of WCT
• Percentage ownership in Grand Slam Series
• Influence on Grand Slam event management process
• Players opinions are encouraged
• Revenues
• WCT event fees of 1 of total event purse
• Players pay 5 of WCT event entry for example
  on 1,000 entry teams pay 50.00 to the WCPA
• Corporate values for players
• Clothing relationship with Ultima fees paid to
  WCPA, royalties paid
• Signed relationship with Curl TV with 25 of
  profits going directly to WCPA

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• WCPA Team Ranking System
• Points earned on WCT over 2 year period
• Previous 12 months points earned are 100 counted
• Previous 13-24 month points earned are 50
  counted
• Intended to be a method of measurement over a 24
  month time frame
• Currently team points are transferable with the
  following
• Skip and one player
• And or 3 players to participate the previous

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• New Board Format
• 2 Canadian women, 2 Canadian men, 2 euro, 2 USA
  member,
• 1 CCA rep (appointed), 1 WCF rep (appointed)
• President is the ninth voting member
• Elections of members is not regional within
  Canada
• Nominations for Board submitted by May 1, 2006
• Nominations made public May 15, 2006
• Voting concluded June 1, 2006
• New Board members announced by June 7, 2006
• Relationship with CCA

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GS Team Qualification
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Rogers Sportsnet Television Schedule
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• Detailed Breakdown
• Print Coverage
• Stories 619
• Circulation 44,400,478
• Reach 128,761,386
• Television Coverage
• Stories 222
• Circulation 34,609,220
• Reach 100,366,738
• Radio Coverage
• Stories 192
• Circulation 5,723,090
• Reach 16,596,961

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Grand Slam of Curling

• Arguably the best on-ice product
• Events are player focused
• Intent is to grow the sport
• Curling enters entertainment age
• Mascot youth - fun
• Music
• Primary focus is not on core curling fan

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Grand Slam

• Playing ground for the best young teams to
  advance in way never available before
• So far there have been 17 events with the best
  playing the best young gets a chance to face
  experienced

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Grand Slam of Curling

• ENTERTAINMENT Business
• Growth
• Development
• Kids connecting with the worlds best

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2.7 million viewers tune to Sportsnet at least
once to view the Grand Slam of Curling!
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Curling

• Entertainment Strategy
• YTV, Cookie Jar
• Youth Pricing
• Winnipeg, Newfoundland - Juniors
• Curl Tv
• Playing the Game