The Corporate

1
The Corporate Social Responsibility -
Principle or Standard
Bojidar Danev, Ph D
2
Corporate Social Responsibility (CSR)
CSR
Bulgarian Industrial Association www.bia-bg.com
3
Players
Management
Employees
Government
Local Authorities
NGOs
Bulgarian Industrial Association www.bia-bg.com
4
Problems of understanding
CSR ? Corporate Giving
CSR is self-regulated voluntary standard
CSR do not relief the State from Social
Responsibility
Bulgarian Industrial Association www.bia-bg.com
5
Networking
Bulgarian Industrial Association www.bia-bg.com
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Role of Employers Organisations (Experience of
BIA)
Source of publicity and information
Dissemination of good practices
Campaigning and training
Including monitoring
Shaping the economic environment
Bulgarian Industrial Association www.bia-bg.com
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Business Survey on CSR in Bulgaria, 2005
65
Social campaigning improves the positive image
and goodwill of the companies
27
Assists beneficiary relationships with the local
authorities
14
Social campaigning helps to improve the relations
with the target groups
Bulgarian Industrial Association www.bia-bg.com
8
Social Campaigning of Companies - Choices
35
Depends on the personal preferences of the
management
25
Depends on the personal acquaintanceship of the
management with the receivers of the support
27
Depends on the possibilities for media covering
Bulgarian Industrial Association www.bia-bg.com
9
Corporate Social Responsibility
Principle or Standard