Peter Cochrane

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Seeing I to Eye

• Peter Cochrane
• ConceptLabs CA Co-Founder

2
Our progress to date!
We are such linear thinkers We dont cope well
with multiple dimensions We confuse data and
information We store the useless and misplace the
useful We need knowledge but create a fog of
confusion Visualization networking might just
save us!
3
We seek clarity truth...
mostly they are orthogonal...
100
Clarity
0
Truth
100
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If only it was all this simple...
Sources of return
Variables
Markets
5
Industry Dimensions
Political
Regulation
Globalisation
Competition
Organisation
Segmentation
Convergence
Strategy
Social
Customers
Technology
Economic
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The power of the visual interactive
WORTH in Words

• A picture 1k
• An animated picture 1M
• An interactive multi-media session 1G
• An immersive VR session 1T
• Direct brain -machine connection Priceless!

7
Why doesnt it sell???
No bandwidth High level coding No emotional
connection No added value Display demands are
beyond TV! Human size High resolution/definition D
aylight bright - low persistence REALISTIC - not
artificial
8
We ought not to neglect sound
Axiom 1 Good sound invokes memories, visions
and emotion Axiom 2 Good sound (perceptibly)
improves most displays
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I am genuinely impressed by young people their
spatial, strategic and tactical reasoning seems
far better than mine!
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I do much better with the holodeck approach.
I am far more at home the closer it all gets to
my real world experience!
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A human head full
Human head limit
Productivity
Coping
Exhaustion Confusion Errors
Efficient
Breakdown
Information - sensory input
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No one knows anything anymore...
Highly specialised
All knowledge through technology?
Becoming specialised
The fount of all knowledge
Increasingly myopic
1800
1900
TODAY
2000
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A world of displays - screens everywhere on
everything CRT, LCD, LED Large, medium,
small Indoors, outdoors, fixed, portable,
static, carried, worn, integrated
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Still the dominant modejust!
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And flat variants are coming fast
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Displays we carry wear.
Wireless communication
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Head mounted displays have
come a long way
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Where are they going?
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Cyborgs for real...
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If I could....
...hear what you hear... ... see
what you see... ... feel what
you feel..
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Exponentiation
ex EXP(x)
looks so innocent!
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The S Curve
Technology Capability
time
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The S Curve Continuum
Technology Capability
DVD
CD
Cassette
Tape
time
24
A future of man, woman machine...
FLOPS
100,000 Teraflop desktop
10
17
15
10
Teraflop
10
Human Brain
13
CM-5
10
12
SUPERCOMPUTERS
Delta
CM-2
11
Cray C-90
10
Cray Y-MP
10
10
Massively parallel
Cray X-MP
10
Cray-1
9
CDC 7600
8
10
Cray -2
Multiprocessors
Stretch
ILLIAC IV
10
7
CDC 6600
LARC
10
6
CDC 1604
Vector
10
5
10
4
Scalar
10
UNIVAC
ENIAC
3
10
2
Relays
Vacuum tubes
Transistors
Micro-processors
10
Integrated circuits
1000x
1
0.1
1950
1960
1970
1980
1990
2000
1940
2010
25
3D ICs Molecular Quantum Genetic Biological Optica
l Computing New Sensors Networks Software Lifefo
rms Intelligences
Moores Wall
ICn
Log Scale
IC5
IC4
IC3
IC2
IC1
Transistor
Thermionic Tube
1915 46 59
2010 2025
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Extrapolation from 1950s
Clock
1T 1G 1M 1K 1
HD
RAM
Backbone
Last/First Mile
1947 1957 1967 1977 1987 1997 2007
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The key constraint?
350 pa
150 pa
Wireless WWW Content / Apps
Devices
Infrastructure
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Unfortunately we do not adapt and change as fast
as our technology and paper does not fit on a
screen!
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If we can imagine IT - we can do IT...

• More things on-line
• than people
• AI AL Logistics
• TeleCare
• TeleMedicine
• TeleEduction
• Video on Demand
• Music on Demand
• Undersea Space Cams
• Remote Sensing

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Faster Faster Wealth Generation
USBn
100
PC
Internet
Mobile
90
80
New Company Value
70
60
50
40
30
20
10
0
1
2
3
4
5
6
7
8
9
10
Year
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Distribution
Manufacture
Raw Materials
RETAIL
Ecosystem
Consumer
Trash
Trash
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Mobile
B-B
B-B
B-B
Distribution
Manufacture
Raw Materials
RETAIL
Ecosystem
B-C
C-C
C-B
Consumer
Trash
Trash
33
Business busting technology
Two kids, a camcorder and a PC!
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A world of opportunity risk.
Thank you, cochrane.org.uk conceptlabs.net