Extended Packaging - Simple Demonstrator

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Extended Packaging - Simple Demonstrator
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What is this?

• You can use this demonstrator to show how
  consumers can access additional product
  information via their mobile phone.
• This demonstrator does not use a standards-based
  approach to Extended Packaging and so should not
  be considered a scaleable solution

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Getting started
Follow these instructions to start using the
demonstrator

1. Download a barcode reader to your mobile phone.
   We recommend you start with the QuickMark reader.
   View full list of readers on our website.
2. Once installed, start the reader software on your
   mobile phone.
3. Print the barcode on the next slide, move your
   cameraphone over the barcode.
4. The barcode will be decoded and a web link
   displayed.
5. Click on the link and use your standard phone web
   access.

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Example barcode and content

• Scan the barcode below to access additional
  information about Joes Fish Soup.