Chris Dobson

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The New Media Landscape

• Chris Dobson
• VP UK Online Services

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New Global Landscape Online Ad Market
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Reach Your Audience in Multiple Media
Environments
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Full Service
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Media Effectiveness Understanding the Media
Value Chain
C
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Media is Changing
Qualification and conversion
C
Lead generation
Awareness
Search
Bidded Display
eCPM
Search pull
Display push
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• QA