New Paths, New Roles

1
New Paths, New Roles
Challenges before the Public Service Broadcaster
Today
1
2
Global economic - political changes and
technological advances offer new opportunities
and challenges
2
3
l New Technologies l Privatisation
l Competition l Financial Pressures
3
4
Public Service Broadcasting Today

• State-owned and operated model
• Competition with commercial networksin chasing
  advertising/sponsorships
• Quality of programming is an issue

4
5

Challenges before PSB

• Fulfil public interest obligations
• AND
• Be independent
• AND
• Have financial autonomy

5
6
How can the PSB do this?

• Redefine role - dont try to compete
• Upgrade quality of services and programming
• Diversify funding sources
• Set up autonomous structures

6
7
Funding Options

• Receiver licence fee
• Taxes and government grants
• Commercial revenues
• Can we balance all these?

8
8
Administrative Structure
Autonomous - not controlled by government -
responsible to both parliament and
audience Separate bodies for - Licencing of
public/pvt broadcasters - Management of PSB -
Dispute / complaint redressal
9
9
Structure of the PSB Network
Example All India Radio 4 tier structure -
National - Provincial - District - Local
group of villages
9
10
Possible Initiatives

• Create new breed of broadcasters at national and
  local levels
• Create pool of regional resources
• - professional broadcasters
• - programmes
• - training

11
11
Creative responses needed

• From governments
• From broadcasters
• From regional and international
  institutions
• Thank you

12