Marketing Strategy Silicon Valley Chapter

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-Marketing Strategy-Silicon Valley Chapter

• Presented by
• Joel Deceuster Board Member
• BYU Management Society Silicon Valley Chapter
• October 4, 2007 Aspen Grove, Utah
• Joel_at_FocusYourBusinessNow.com
• 408-314-1941

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Marketing Strategies

• Branding/Positioning
• Strategic Alliances
• Member Diversity
• Event Marketing
• Web Promotions Management
• Board Involvement
• Personal Evangelism Inclusion

Everything Is Marketing
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Branding/Positioning

• Our Vision Growing Moral Ethical Leadership
• Our Name BYUMS - Silicon Valley Chapter
• Professional Look and Feel
• Professional Location and Dress
• Silicon Valley Capital Club
• Business dress code
• Professional Speakers/Programming
• Community, government business leaders
• Member resources teach career workshops

4
Strategic Alliances

• Marriott School NAC
• LDS Employment
• BYU Alumni Association
• Law Society
• Cougar Club
• Leaders for Community Development

5
Member Diversity

• LDS and NonLDS Business Professionals
• BYU and NonBYU Business Professionals
• Women and Minorities
• Silicon Valley WOMEN
• Hispanic/Asian/Tongan communities
• Independent Service Professionals
• Business Owners and Managers
• Corporate Executives, Mgrs. and Staff
• College Students/Recent Graduates
• Unemployed and Underemployed
• Retirees

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Event Marketing

• Breakfast Meetings (60 110 attendees)
• Saturday/Weekday Workshops (25-100 attendees)
• Six Sigma
• Process Improvement/Simulation
• Estate Planning
• Income Tax Law
• Best Year Yet (SJ, Sacramento, East Bay, SLC, LA)
• The One Page Business Plan (Orange County, Las
  Vegas, SJ)
• Employment Workshops (20-40 attendees)
• Career Development
• Job Hunting
• Resume Development
• Networking and Follow Up
• Firesides (200 300 attendees)
• Micro Credit M.S.
• Lenders for Community Development
• Education Firesides (High School level)
• Dean Seminars (75 attendees)

2006 46 events 2007 63 events
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Web Promotions/Mgmt

• BYU Management Society Sponsored Site
• 1 promotional, organizational and administrative
  tool
• Chapter information/description online brochure
• Breakfast Meetings Event Email Promotions
• Email mass distribution to Mg. Society and BYU
  lists
• Mg. Society Newsletters
• Ward bulletins
• LDS Employment lists
• Event Management
• Event calendar and registration
• Membership Contacts List Management
• Member Profiles
• Dues Collection and Status

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Board Involvement

• 18 Board Members
• Key to future leadership and expansion
• San Francisco Monterey chapter development
• Board Training
• Lee Donaldson
• Board Meetings
• Virtual board meetings
• Event Greeters Staffers
• Chief evangelists and greeters
• Bring a guest program
• Workshop Leaders Trainers

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Personal Evangelism Inclusion

• Word of Mouth Enthusiasm
• Ward to Ward, Stake to Stake
• Find and Invite
• Meet and Greet Hospitality
• Member/Visitor Inclusion
• Table Introductions

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Our Primary Aim

• Double our membership and increase our member
  involvement by 50 in 2008.