Testfolie

1
(No Transcript)
2
Business Plan
3
Agenda

• Executive Summary
• BoozedBrew
• The Product Itself
• Organisation
• Location
• Premises
• Employees
• Production

4
Agenda

• Marketing
• Price
• People
• Placement
• Promotion
• Financial Projections
• Required Capital
• Break-Even Analysis
• Closing Words

5
Vision

• Worlds most famous producer of innovative
  beverage
• Convince all beer connoisseurs that our tablets
  taste better than ordinary beer
• Attract a wide-spread field of people all over in
  Europe
• Become market leader in our home country the
  Czech Republic
• Expand our core competences
• E.g. produce instant tablets for long drinks

6
The Product Itself

• Crown cap shaped
• Easy to handle
• Used like normal fizzy tablets
• State-of-the-art chemistry
• Cools
• Decalcifies
• Feeds alcohol to the fluid

7
The Product Itself

• Typical beer sizes
• 0.33 litres
• 0.4 litres
• 0.5 litres
• Boxed in little jars containing ten tablets each
• Also sold separately

8
The Product Itself

• Specially designed brand for parties
• BoozedBrew Buzz Party Bowl
• Can be compared with five litre steel kegs

9
Organisation

• Legal form
• Private Limited Company (Ltd.)
• Liability limited by shares
• Capital can easily be contributed

10
Structure
Board of Directors
11
Location

• Brno, Czech Rep.

12
Location - Brno

• Second-largest city in the Czech Republic
• Czech Republic is BoozedBrews Homeland
• Long tradition in brewage
• Competition with world famous Plzen
• Wages are comparative low

13
Premises

• All processes from goods receipt to goods issue
• Administrative activities

14
Premises
Complex of buildings for Production
Headquarters
15
Personnel
Perspective 4 trainees, 2 of them in
manufacturing
16
Purchasing Department

• Sourcing of raw materials in high quality
• To be ordered in an economic amount
• From the best supplier
• At the most favourable price
• At a definite time

17
Production

• Manufacturing method
• produce in stock
• Only the supplied raw
• Fully automated, high performance machines
• 6 days in 2-shift-operations

18
Pricing

• Loss leader strategy at the launch
• No competitors but dirt-cheap to gain market
  shares
• Economise advertising-costs
• Word of mouth

19
Pricing

• Change of strategy to Penetration
• Softly increase of the price but still aggressive
• BoozedBrew Buzz competes against drafted and
  bottled beer

20
Pricing

• How much do you pay for a drafted beer in your
  favourite pub??
• BoozedBrew Buzz will only cost

21
Target group

• Every men/women who are allowed to drink beer
• Especially young adults and holidaymakers

22
(No Transcript)
23
Placement

• Advertises
• BoozedBrew in general
• BoozedBrew Buzz Party Bowl
• Target Group
• Young people (males)
• Placement
• Magazines, posters

24
Placement

• Advertises
• BoozedBrew in general
• Target Group
• Holidaymakers
• Placement
• Posters at Airports, train stations, important
  crossroads magazines

25
Placement

• Planned Advertisement
• TV commercials
• Radio spots
• Jersey sponsor of 1. FC Brno a. s.
• Banners on Company Cars

26
Promotion

• Planned promotion events
• Freebies and free samples at football matches
• Stands on exhibitions and supermarkets
• Tokens in daily newspapers
• Online merchandise / fan shop
• BoozedBrew Party Bowl lottery

27
Financial Projections

• Required capital 6.8 mil.
• Equity capital 2.0 mil.
• Debt capital 4.8 mil.
• ? need to acquire loan capital from investors

28
Financial Projections
29
Financial Projections
30
Financial Projections
31
Financial Projections
? We will already be in the black in the 4th year!
32
BoozedBrew
Just Brew It!
33
BoozedBrew

• Thank you for your valuable time and attention!