HD PR: A match made in hospitals

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HD PRA match made in hospitals

• Kim Davis, RN
• Managing Director of Hospital Services
• Catherine Burch Graham, APR
• Director of Communications
• Thursday, June 21, 2006
• Association of Organ Procurement Organizations

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The Collaboration begins.
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Make a bold request or powerful offer

• PR partners
• In-house newsletters, table tents, exhibits,
  recipient visits, recognition events (Donate Life
  Mo)
• External joint media announcements sponsorship
  opps for community events
• Workplace Partnership for Life

• Hospital Services partners
• PR representation/agenda items at hospital
  services staff meetings
• Identify opportunities for publications,
  recognitions, photo ops
• Provide background, framework on topical issues

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Photo Op Promo opp

• Collaborative events
• Recognition for hospital/OPO teams
• Innovative donation practices hard-news
  opportunity!
• Promote collaboration among hospitals normally
  competitors

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• Integration of departmental goals
• Recognize and capitalize on departmental and
  individual strengths
• Respect for each others expertise.
• The ultimate collaboration.
• Donor Recipient The Gift