What have the Tobacco Industry said about Thailand '

1
What have the Tobacco Industry said about
Thailand? ????????? ?.?????? ?????????????????????
?????

• ???????????????? ??????????????????????? ????????
  8
• 24 ??????? 2552
• Dr. Stephen L. Hamann
• ???./???.
• ??.??.????????? ????????
• ?????????????????? ????????????????

2
Tobacco Industry Interference in Tobacco Control
in Thailand??????????????????????????????????????
???????????????

• Thailand has the strongest tobacco control
  policies in the world. Yet, despite a clear
  National commitment, the tobacco industry holds a
  huge trade event in Thailand Cant let policies
  get in the way of profits.
• ??????????????????????????????????????????????????
  ?? ???????????????????????????
  ??????????????????????????????????????????????????
  ?? ???????????????????????????????????????????????
  ?????????? ?????????????

3
What will we present about tobacco industry
interference???????????????????????????????????
???????????????????????????????????? ?

• Why this information is important
• ??????????????????????????????
• How you can see this information for yourself
  through searching the internet
• ??????????????????????????????????????????????????
  ?????????
• What internal tobacco documents show
• ????????????????????????????????????????????????
• Implications of these documents for tobacco
  control in Thailand
• ??????????????????????????????????????????????????
  ?

4
Why is this information important????????????????
?????????????????

• Failure to learn of past interference will mean
  you might miss important lessons for eliminating
  interference
• ??????????????????????????????????????
  ???????????????????????????????????????????????
• Thailands FCTC obligations in Article 5.3 are
  better implemented in light of the past
• ???????????????????????????????
  ????????????????????????????????????? 5.3
  ??????????? FCTC ???????????????????????
• Knowing the cheating of the industry as a
  deceiving industry prepares one for their
  continuing, interfering actions
• ??????????????????????????????????????????????????
  ???????????????????

5
How can I see tobacco industry documents about
interference?????????????????????????????????????
?????????????????

• Type in any of the tobacco industry links of this
  presentation in the general form
• ???????????????????????????????????????
• http//legacy.library.ucsf.edu/
• Add the tobacco industry document designation, as
  shown below
• ?????????????? ????????????????????????????
  ??????????????????????????????????????????
• http//legacy.library.ucsf.edu/tid/old70a99
• You will go immediately to the document.
• ??????????????????????????????????????????????????
  ??
• Tutorial http//legacy.library.ucsf.edu/tutorial/
  

6
Selected Tobacco Industry Documents about
Thailand???????????????????????????????

• forcing open the Thai market -????????????????????
  
• trying to form joint ventures -???????????????????
  ????
• trying to privatize tobacco production
• -???????????????????????????????
• influencing legislation on product regulation
• ingredient disclosure -????????????????????
• legal age of sales to youth-??????????????????????
  ????????

7
Paying front groups and scientists
A prominent scientist recruited from Thailand
was from the Mahidol Faculty of Public
Health. Tobacco industry documents refer to her
as MW and state,
MW provided names of certain scientists whom
she recommended we see in connection with the
ETS project. Most of these individuals, however,
are from countries that are not now priority
markets
8
Paying front groups and scientists

• A prominent scientist recruited from a Faculty of
  Public Health in Thailand
• Dr. MW was chosen because of her prominent
  position as President of the Asian Association of
  Occupational Health (AAOH)
• She provided names of scientists from countries
  that are not now priority markets
• MW will host in Bangkok a regional
• conference (held once every three years) for
• which she asked GL (George Leslie,
• a tobacco industry scientist) to organize
• a session on indoor air pollution

9
Paying front groups and scientists

• MW is an important contact for us to cultivate,
  given her regional status and extensive network
  of friends in the Asian scientific community.
• Assisting her also secures our continued good
  relations with the AAOH.
• (Bates 2500048666/8673)

10
Interferences of the TI shown through the 5 Ps
of marketing

• Products ??????????????????
• Price ?????????????
• Placement ???????????????
• Promotion ?????????????????
• Public Relations ????????????????

11
Influencing Legislation on Product Regulation in
Thailand ???????????????????????????????????????
???????

• Finally, you should know that to minimize and
  limit corruption, the Thai legislative process
  does not permit lobbying, public comment or
  hearings, or any form of intervention by the
  public or interested parties on proposed or
  pending legislation. As such, our monitoring and
  actions with respect to the Tobacco Control Bill
  have been necessarily difficult and non-public.
• ????????????????????????? ??????????????????????
  ??????????????????????????????????????????????????
  ?????????? ???????????? ??????????????????????????
  ??????????????????????????????????????????????????
  ??????????????????????? ???????????
  ??????????????????????????????????????????????????
  ?????????????????????????????
• http//legacy.library.ucsf.edu/tid/bsq19e00/

12
Influencing the disclosure of tobacco ingredients
to the public????????????????????????????????????
?????????

• Consistent with written assurances given by
  various organs of the Royal Thai Government to US
  and EU trade officials, the Ministry of Public
  Health has agreed to keep ingredient disclosures
  confidential.
• ?????????????????????????????????????????????
  ????????????????????????????????
  ?????????????????? ???????????????????????????????
  ??????????????????????????????????????????????????
  
• http//legacy.library.ucsf.edu/tid/egt82c00

13
Are there more brands of cigarettes in Thailand
than 10 years ago????????????????????????????????
???????????????????? 10 ??????????????????? ?
14
The industry controls price??????????????????????
??????????? ?

• setting price in cooperation with other companies
  (conspiracy), ????????????????????????????????????
  ?????
• opposing tax increases, ???????????????????
• complicity in smuggling, ????????????
• paying front groups and scientists to help limit
  regulation, ??????????????????????????????????????
  ??????????? ???????????????????
• buying off opposition, ???????????????????????????
  ????????

15
Setting the price for taking more market
share????????????????????????????????????????????
?

• Sales of foreign cigarettes finally started
  mid-September,1991, in Thailand. The Thailand
  Tobacco Monopoly plans to file a petition with
  the Commerce Ministry to investigate why some
  foreign cigarette brands are selling at a loss
  price of US 1.10 per pack. Price will be a
  principle factor in gaining foreign market
  share.
• ??????????????????????????????????
  ?????????????????????? 2534???????????????????????
  ??????????????????????????????????????????????????
  ????????????????????????????? ????? 1.10 ????????
  ???????????? ?????????????????????????????????????
  ??????????????????????
• http//legacy.library.ucsf.edu/tid/lsp02a00

16
Smuggling for market entry and to argue for
uniform low tax rates??????????????? ???
????????????????????????????????????

• Our strategy continues to be one of
  consolidating our position in the growing
  imported segments of the domestic markets as well
  as building on the successful General Trade
  business in the region.
• ?????????????????????????? ????????????????????
  ??????????????? ??????????????????????????????????
  ???????????????
• http//legacy.library.ucsf.edu/tid/ama07ac99

17
Are Thai brands more affordable than 10 years
ago? ????????????????????????? 10
?????????????????
18
The industry makes its products seen and its
influence felt???????????????????????????????????
???????

• The obvious placement is in providing a network
  of product distribution, especially in stores
  frequented by children, and making sure that
  their sales outlets are everywhere
• ???????????????????????????????
  ??????????????????????????????????????????????????
  ?????????????????????????????
• Placement might also refer to making its business
  influence felt among decision makers in and out
  of government
• ???????????????????????? ?????????????????????????
  ??????????????????????????????????????????

19
Build a large distribution system for market
penetration ???????????????????????????????????
??

• Philip Morris in its 1994-1996 plan emphasized
  that they planned to increase their number of
  accounts both in and outside Bangkok by over 40
  through a very large distribution system.
• ????????? Philip Morris ????????? 1994-1996
  ??????????????????????????????????????????????????
  ????????????????????? ????????????????????????????
  ??????
• http//legacy.library.ucsf.edu/tid/bsh81c00

20
Constantly trying to make decisions for those in
authority ???????????????????????????????????????
???????

• I believe the present Minister offers us the
  opportunity to contribute our views and our
  success will depend on the degree to which we can
  educate him and his department on these issues,
  without overburdening him with details in which
  case he would probably seek clarification from
  our opponents.
• ???????????????????????????? ???????????????????
  ????????????????????? ????????????????????????????
  ???????? ?????????????????????????????????????????
  ?????????????????????????? ????????????????????
  ??????????????????????????????????????????????????
  
• http//legacy.library.ucsf.edu/tid/jlc81f00

21
Has the availability and display of tobacco
products decreased???????????????????????????????
? ??????????? ?
22
In a highly restricted advertising environment,
has the industry made progress in
promotion????????????????????????????????????????
????????? ????????

• knows its key target audience for promotion,
  ?????????????????????????????????????????
• invests huge amounts of money on reaching them,
  ???????????????????????????????????????????
• uses unconventional advertisements, ?????????????
• illegal sponsorships methods, ????????????????????
  ???
• hard to control communication methods (like
  internet), ???????????????

23
Sponsorship 555 Subaru World Rally Team,
1993??????????? ?????????? 555 Subaru World
Rally Team ???? 1993

• Thailand is probably the most sophisticated
  rally sports environment. to make any impact at
  all and gain team brand recognition, it is
  necessary to work at exploitation all year
  round and, while internationalising the content
  of articles, to make them relevant to local
  people.
• ???????????? rally ??????????????
  ????????????????????????????????????????????????
  ??????????????????????????????????????????
  ?????????
• http//legacy.library.ucsf.edu/tid/zvr70a99

24
Sponsorship approaches to hook young adults
????????????????????????????????????

• sponsorship emerges as an interesting method
  of communicating with young adults.
• In Asian markets, event sponsorship-
  particularly of music and sports events- has
  already become, or is becoming, a familiar
  promotional tool.
• ????????????????????????????????????????????
  ?????????????????????????????????????????????????
  ?????????????????????????????????
• http//legacy.library.ucsf.edu/tid/djo93a99

25
Promotion through associating themselves with
fun, music, art, and popular causes??????????????
???????????????????????????????????????? ?????
????????????????????????
26
Can public relations replace credibility?
?????????????????????????????????????????????????

• The tobacco industry has had to pay its way out
  of jail, but does anyone trust them anymore?
  ??????????????????????????????????????????????????
  ????????????????????????????
• continue to hide their reality by giving away
  money, ??????????????????????????
• legitimacy by association, ???????????????????????
  ????
• the latest trick, corporate social responsibility
  (CSR), ???????????????????????????????????????????
  ??????????????????
• They have used these many times in Thailand,
  ????????????????????????????????????????????

27
Big Tobacco A family of people sharing an ethic
of care?????????????????? ??????????????????????
???????

• Philip Morris has responded to the needs of
  victims of disease for many years. In 1991, we
  continued our program of active support of
  research and treatment to combat AIDS one
  program, for instance, has established a post
  doctoral fellowship in AIDS research at New York
  Blood Center. Our cumulative funding to combat
  AIDS since 1987 now comes to over 2 million.
  Through these and other efforts, we contribute
  to society not simply as a large philanthropic
  company, but as a family of people sharing an
  ethic of caring and community service.
• Philip Morris ????????????????????????
  ???????????????????? ???? 1991 ???????????????????
  ????????????????????? ???? ???????????????????????
  ????? ??? New York Blood Center
  ??????????????????????????????????????? 1987
  ??????????????? 2 ????????????
  ??????????????????????????????????????????????????
  ??? ?????????????????????????????????????????????
  ??????????????????????
• http//legacy.library.ucsf.edu/tid/fzs55e00

28
Environmental protection and conservation????????
????????????????????

• Today, the Philip Morris family of companies is
  one of the leading supporters of environmental
  protection and conservation ranging from 12
  countries in Central and South America to
  projects in Thailand and Malaysia. PM Website,
  1999
• ??????????? ????????? Philip Morris
  ??????????????????????????????????????????????????
  ????? 12 ?????????????????????????????
  ??????????????????? ????????
• http//legacy.library.ucsf.edu/tid/gxd60c00

29
Does civic-giving cancel their irresponsibility
in selling harmful products??????????????????
???????????? ????????????????????????????????????
30
What are the implications of these internal
industry documents for Thailand??????????????????
????????????????????????????????

• The tobacco industry will undertake whatever
  action is required to keep and gain market share
• ??????????????????????????????????????????????????
  ?
• Countering their interference in Thai tobacco
  control means challenging them with regulation,
  litigation, and demands to comply
• ??????????????????????????????????????????????????
  ???????????? ???????????? ??????????????????????
  ???????????????
• Dont trust, always verify
• ????????? ???????????????????????

31
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