The ASEAN Tobacco Control Atlas

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The ASEAN Tobacco Control Atlas
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Tobacco Consumption

• Chapter 1

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Regional Cigarette Per Capita Consumption
(1990-2010)
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1 in 3 Male Adult in ASEAN Smokes
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Average Age of Smoking Initiation in ASEAN
(2009-2011)
On average, smokers in ASEAN started smoking
before the age of 20
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A majority of adult smokers smoke between 10 and
14 cigarettes daily
Number of Cigarettes Smoked Daily by Adult
Smokers (2009-2011)
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Smokeless tobacco use is the highest in Myanmar,
Cambodia and Lao PDR
of Adults Who Use Smokeless Tobacco in ASEAN
(2009-2012)
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ASEAN Smoking Among Boys and Girls (13-15 years)
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Almost 15 of non-smoking youth in Myanmar are
likely to start smoking next year
Intention of Non-Smoking Youths to Start Smoking
in the Next Year (2007-2011)

• 1 in 10 non-smoking youths in Indonesia,
• Malaysia and Philippines expressed similar
  intention to smoke next year

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Costs of smoking

• Chapter 2

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Proportion of Annual Deaths (per 100,000)
Attributable to Tobacco in ASEAN (2004, aged 30
and over)
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Annual Deaths Attributed to Major Tobacco-Related
Diseases (2006-2012)
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Average Monthly Expenditure for Manufactured
Cigarette (in USD) Among Smokers 15 years old
(2009-2012)
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Comparison of Tobacco Control and Health Budgets
in ASEAN (2012-2013)
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Annual Tobacco Expenditure Lost Opportunities
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Tobacco prices and taxes

• Chapter 3

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Tobacco Tax Burden as Percentage of Retail Price
(2013)
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Higher Tax Rates, Higher Revenues, and Reduced
Smoking Prevalence
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Types of Cigarette Tax Systems in ASEAN
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All Tobacco Products Should be Taxed Duty Free
Allowance
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In Lao PDR, a smoker is able to buy 1.7kg of rice
or 14 eggs instead of a pack of Marlboro
Prices of Most Popular Cigarette Brands (Per
Pack) Relative to Quantity of Rice (kg) or Eggs
in ASEAN
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Except for Thailand, cigarettes have become
significantly more affordable in Cambodia, Lao
PDR, Vietnam, Philippines and Indonesia
Cigarette Affordability
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Lower income earners (USD2 or less a day) spend
more on cigarettes than higher income earners
(gtUSD2 per day)
Cigarettes Are Affordable to the Poor in Cambodia
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Even More Affordable Cigarettes When Sold by
Sticks
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Smoke-free environments

• Chapter 4

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Fines Imposed on Violators of Smoke-free Policy
in ASEAN
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of Youth Exposed to Secondhand Smoke In and
Outside Home (2007-2011)
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Common Places With Secondhand Smoke Exposure in
ASEAN (2009-2011)
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Smoke-free World Heritage Sites/Cities in ASEAN
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Packaging and labelling of tobacco products

• Chapter 5

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Implementation Timeline of Current Pictorial
Health Warnings in ASEAN
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Status of Health Warnings in ASEAN
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Common Places With Secondhand Smoke Exposure in
ASEAN (2009-2011)
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Best Practices of Pictorial Health Warnings
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Thailands World Biggest Pictorial Health
Warnings (85)
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Plain packaging - prohibits brand colours and
logos- requires a standard colours on packages
of all brands, shape and format of
packages-requires the brand name to appear in a
standard font size and style on a specific space
on the package
Australias Plain Packaging A World First
Effective on the 1st December 2012
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Countries that have banned misleading descriptors
include Indonesia, Malaysia, Singapore, Thailand
and Vietnam
Ban on False and Misleading Descriptors
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Disclosure of Information on Relevant
Constituents and Emission of Tobacco Products
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Tobacco advertising, promotion and sponsorship

• Chapter 6

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Status of Ban on Tobacco Advertising, Promotion
and Sponsorship in ASEAN
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Ban TAPS Via Internet
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Flavored Cigarettes Sold in ASEAN
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Number of POS in Selected ASEAN Countries
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Most Common Source of the Last Purchase of
Manufactured Cigarettes (2009-2012)
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Thailand the first country in the ASEAN to
implement a complete ban on retail display of
tobacco products at point-of-sale, effective 25
September 2005
Best Practice Thailand Sets the Benchmark
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Legislation on Tobacco Advertising Ban at POS
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Licensing of Tobacco Retailers in Selected ASEAN
Countries
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Countries That Have Banned Kiddie Pack (Less
than 20 Sticks Per Pack)
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Youth Exposure to Tobacco Advertising and
Promotion (2007-2011)
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Targeting Youth and Women
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Targeting Youth and Women
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Lipstick Pack Sold in Indonesia, Lao PDR,
Malaysia and Singapore
Targeting Youth and Women
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Building Good Image Philip Morris
Internationals (PMI) Corporate Social
Responsibility in ASEAN
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Building Good Image Philip Morris
Internationals (PMI) Corporate Social
Responsibility in ASEAN
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Building Good Image Philip Morris
Internationals (PMI) Corporate Social
Responsibility in ASEAN
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Building Good Image Philip Morris
Internationals (PMI) Corporate Social
Responsibility in ASEAN
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Building Good Image Philip Morris
Internationals (PMI) Corporate Social
Responsibility in ASEAN
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Tobacco Industry

• Chapter 7

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Tobacco Industrys Profit (in USD)
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Front Groups and High Profile Allies Mobilized to
Fight Tobacco Control
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Loss in Government Revenue to Lao Tobacco Ltd
(2000-2006) (in LAK)
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Tobacco farming

• Chapter 8

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Tobacco Farming in Selected ASEAN Countries
(2010/2011)
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Kenaf (Hibiscus cannabinus) was first introduced
in 2000 and was promoted as alternative crop for
tobacco in 2004 by government
Sustainable Way Out Alternative Crops in Malaysia
A subsidy of RM 3,500 (USD 1,120) is provided per
hectare including seeds, fertilisers, pesticides
and machinery to encourage farmers to plant kenaf
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Planting tobacco is less profitable compared with
other seasonal crops both in low and high land
areas
Profitability of Tobacco Farming Vs Other Crops
in Indonesia
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Farmers in Ilocos Norte, Ilocos Sur, La Union,
and Pangasinan (Region 1) preferred to plant
non-tobacco crops since they require less input
and labor compared to tobacco
Profitability of Tobacco Farming Vs Other Crops
in the Philippines (2006-2007)
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About 40 of tobacco farmers have switched from
tobacco farming to alternative crops in the last
ten years. This is due to - Lower profit
compared to other crops - Tobacco farming needs
more capital - Price fluctuation of tobacco
Tobacco Farmers Switched to Other Crops in
Cambodia
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Establishing sustainable funding

• Chapter 9

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