Jo McBeath UK Trade

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Jo McBeathUK Trade Investment

• Choosing your Export markets
• - the key to export success

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Criteria of researchEveryday
exampleResearch for your own company
Introduction
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DEMAND factors that provide an indication
of the SIZE of the marketEASE factors that
provide an indication of the ATTRACTIVENESS of
the market
What Criteria to Research?
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Research Criteria

• Demand Size
• GDP
• Population (within certain age bracket)
• Import levels
• Ease Attractiveness
• Competition
• Language
• Distance

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BUYING A HOUSE Size criteria Attractiveness
criteria
Everyday Example
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Desk Research

• Statistical organisations
• Trade Associations
• Business Directories
• Press Cuttings
• Online Databases
• Internet Sites
• UKTI / Tradeyorkshire Portals

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What information would help you choose your
future export markets?SizeAttractiveness
Exercise Your Company
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Where to start?
Easier for us High Demand
Not so easy for us High Demand
Easier for us Low Demand
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Choosing your export markets
Questions?
Visit www.chamber-international.co.uk/openday
to download the presenters notes