SCHOOL HOME PARTNERSHIP CONFERENCE PUBLIC RELATIONS

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SCHOOL HOME PARTNERSHIP CONFERENCEPUBLIC
RELATIONS

• Maj Mike Young
• HQ USAFE/PA

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Overview

• What is Public Relations?
• What does PR have to do with you?
• What are your PR concerns?
• What are the PR resources you can access?

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What Is Public Relations?

• Relating to the public...
• Spin Doctors
• Used car salesmen
• In the DoD, PA Practically Anything
• Quite simply, its...

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What Is Public Relations?
telling the
Truth
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What does PR have to do with you?

• Is it part of your day-to-day job?
• How does PR impact you, on the job?
• Is your boss PR-savvy?
• Do you see yourself as being a PR tool?
• Finally...

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Public Relations Concerns?

• What Are Your Public Relations Concerns?

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PR Resources Available to You

• Local Public Affairs Rep
• District PA Rep
• DoDEA PA Rep
• School Liaison Officers
• Local and Command

• SACs
• School Boards
• Military PAs
• Stars and Stripes
• AFN
• TV and Radio

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PR Resources Available to You
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Deployed Public Affairs

• Trusted Counsel to Leaders
• Airman Morale and Readiness
• Public Trust and Support
• Global Influence and Deterrence