Sin t

1
Project Scope
What is the e-Drinks Project?
2
Introduction

• An Approach to the Drinks Industry
• Main Players
• Trends
• Opportunities
• Threats
• Challenges
• Introducing the e-Drinks Project
• Objectives
• Tools
• Benefits
• Risks

3
An Approach to the Drinks Industry (1)
Main Players

• Production
• Manufacturers Brand owners
• Franchises
• Distribution
• Distributors Logistics operators
• SME
• Wholesalers
• Deliver to Consumers
• Retail Hypermarkets
• Supermarkets
• Traditional Commerce
• On Premise Bar, Cafeteria, Restaurant Sector,
  Vending Machines

4
An Approach to the Drinks Industry (2)
Industry Trends Production

• Plant Concentration to increase Efficiency
• Focus on Quality
• Increase of Returnable based on Ecological
  Concerns
• Externalization
• Distribution Functions
• After-sales Services

5
An Approach to the Drinks Industry (3)
Industry Trends Distribution

• Concentration Process
• Dealing with Different Products to achieve
  Critical Mass to be Efficient
• Emerging Large Logistics Operators
• Role of Wholesalers Competing with Distribution
  Industry in Traditional Commerce

6
An Approach to the Drinks Industry (4)
Industry Trends Retail

• Concentration to Increase Purchasing Power
• Hypermarkets have Available Technology to Analyse
  Information
• Hypermarkets and Supermarkets offer Additional
  Services to add Value (loyalty programs, etc.)

7
An Approach to the Drinks Industry (5)
Industry Opportunities

• To oversee the entire Value Chain of the Drinks
  Industry (and Food sector)
• To build a win-win and trustworthy relationship
  between the Actors of the Value Chain
• To enhance the Traditional Commerce bringing them
  Competitive Advantages
• To Reduce Supply Costs from the Consumer Side
  (ECR)
• To Manage Commercial Costs based on Immediate
  Information from the Market

8
An Approach to the Drinks Industry (6)
Industry Lacks

• Lack of Information to Manage the Market because
  of different non-integrated Agents
• Competitive Disadvantage of SME Distributors in
  terms of using Technology
• Competitive Disadvantage within Traditional
  Commerce in Additional Services Domain
• Extra Logistics Costs due to non-integration of
  the Logistics Chain
• Difficulty to Manage Commercial Costs

9
An Approach to the Drinks Industry (7)
Industry Challenges

• Re-engineering of distribution functions
• Availability of technology for the distribution
  sector
• Availability of tools to facilitate the process
  of sharing information and building a trustworthy
  relationship

10
Introducing the e-Drinks Project (1)
e-Drinks Objectives

• Deal with the Actors of the Value Chain in
  order to Share
• INFORMATION
• Provide TOOLS to support this Relationship
• COST REDUCTION applied to the Entire Value
  Chain
• Offer Additional Services to ADD VALUE to
  Clients and
• Consumers
• Provide COMPETITIVE ADVANTAGES to Enhance
• Traditional Retail Companies
• Build a TRUSTWORTHY AND WIN-WIN
• RELATIONSHIP between the actors of Drinks
  Industry

11
Introducing the e-Drinks Project (2)
e-Drinks Tools

• How we will achieve the Objectives
• By providing a business solution (ERP) to the
  Small and Medium Distributors
• By providing technology to manage the Information
  Flow between Manufacturer and
  Distributor
• By providing the Retail Clients with
• Customer-care (loyalty) programs
• Electronic payments
• By introducing Loyalty Cards oriented to Final
  Consumers

12
Introducing the e-Drinks Project (4)
e-Drinks Risks

• 1. Structural
• Difficulty of Main Players to cope with
  Individual Objectives and with a Global
  Perspective of the Industry
• Different Roles in different Countries for the
  Actors of the Project
• Different Manufacturers Solutions could
  generate Confusion within Distribution Companies
• 2. Technological
• Difficulty to integrate different ERPs from
  Manufacturers and Distributors in order to be
  able to share information and communicate
  between them

13
Introducing the e-Drinks Project (3)
e-Drinks Benefits

• Cost Reduction
• Logistics Operations
• Financial and Administrative Operations
• Increase in Client and Consumer Loyalty
• Improve Service Quality to Consumers
• Develop Accurate Forecast Demand Systems
• Facilitate a long term partnership with the
  companies involved in the value chain

14
Now lets have a look at the e-Drinks Components
!