Social Exchange Theory

1
Social Exchange Theory

• George C. Homans social behavioral exchange.
• The exchange of either goods or services.
• Exchange with those superior or equal to us.
• Exchanges with those of the same social class.

2
Research ObservationSampling

• Two different interactions (choice vs.
  non-choice)
• Male/male and male/female interactions
• Choice situation, 30 dyads at the IMU
• Non-choice, 30 dyads at the Sycamore Mall

3
Research Observation Measures

• The total talk time in both situations
• Compare talk time in choice vs. non-choice
  situation.
• Measure talk time with a stop watch
• Maximum of five minutes for each interaction.

4
Location and Resources

• Four different stores in the Sycamore Mall
• IMU food station
• Must have someone else complete the same test.
• Keep far enough away, but so they are visible

5
Measuring the Variables

• Dependent variable is the interaction itself
• Independent variables (choice and non-choice)
• Other independent variables (male/male,
  male/female)

6
Reliability and Validity

• Roommate observed the same situations
• He looked at a total of 8 dyads (2 from each
  section)
• Did not check for validity
• If looking at validity I would use a survey.

7
Results

• The observation was significant
• My significant number was .000 which is lt .05
• Greatest difference (male/female choice and
  male/female non-choice)
• Total talk time choice groupgt non-choice group

8
Results continued

• Retest significant score of .087
• Test is not reliable
• Maybe because he only looked at 8 dyads