Public Calendaring

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Public Calendaring

• www.publicdrum.org
• www.verylocal.com

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We do not promote events - we support those
who do!

• About Publicdrum
• Public Drum and SyndicateUs was created by a
  group of performers, venue owners and technology
  geeks seeking a more efficient way to distribute
  their event listings to newspapers and websites.
• They began in 2007 and have evolved as more
  people began to use the services - and suggest
  improvements.
• The service was made available to the general
  public in March of 2008.
• Publicdrum is non profit, collaboratively
  developed and all services are free.
• Users can enter event listings ONE time and
  employ technology to distribute them.
• Conversely if publishers can reliably find
  content for their readers they will look for your
  events here.
• Public Drum provides an easy to use interface to
  the powerful technology of SyndicateUs.
• Our belief is that if events are easily available
  to publishers - they'll display them.

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Imagine if..... 

• The state tourism website had absolutely EVERY
  event - including yours.
• Each hotel guest received a comprehensive list of
  events occurring that night within 25 miles.
• You could reach all forms of News media as
  easily as you now reach traditional outlets.
• You could solve the problem of dilution too many
  web forms for contributors, incomplete content
  for the publisher.
• You can save time and promote as effectively as
  larger organizations.
• And imagine this could be done - for free

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Consider these
facts

• A calendar is only as useful as its content.
• Event listings have commercial value. Your events
  matter!
• There are too many places to submit event
  listings and too little time to reach them all.
  

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Publicdrum is a cooperative effort uniting people
with events to web and media outlets. A simpler
process helps everyone save time - and promote
better!
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Today, contributors edit their web pages, fill
out some web forms, send emails - again and again
for each event. A huge waste of time!

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Contributors maintain their events ONE time in
ONE place. Publicdrum provides them for free to
anyone who will display them to the public.
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Everyone benefits publishers don't process
submissions, contributors enter them once - and
the public gets accurate information regardless
which outlet they use.
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Getting Started

• www.publicdrum.org setup user ID and password
• Enter your events
• Describe event
• Time, date, location, price
• Click HELP for sample input
• Training video available for added assistance
• Review your event prior to saving (automatically
  distributed to media at save)

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Three steps to Save time and Promote better!
Take note of this website! http//www.easymediali
st.com

• Step 1. Get your events to the Media -
  Newspapers, Broadcasters and Web calendars
• Most of us keep media lists - and we send a copy
  of each of our events to each outlet.
• Publicdrum will do exactly the same thing -
  except easier and better.
• Media lists are shared among all users. Not
  having to figure out where to submit an event is
  a HUGE help to new users.
• A search form is available to help you find where
  events are currently submitted.
• If one of the media outlets you use is missing
  -add it!
• When you enter your events, Publicdrum matches
  them to each media outlets submission
  requirement - and sends them in a weekly email!

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How to add media outlets

• Add a New Outlet dont forget
  www.easymedialist.com !
• Where would you like the events sent?
• Outlet Name (newspaper, call letters, web site)
  
• Email (email address of the event editor)
• Location (city) (state)
• Submission Requirements Lead time
• (check with the outlet, but 1-2 weeks is
  typical)
• Zip code (the center point of their coverage
  area)
• Miles (the distance they usually cover)

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How to search for media outlets

• Outlet Search
• In Publicdrum, click on Services media lists
• Search by State, City, Name, Tag(s)  
• The following is a result of searching by State
  (MI) and City (Lansing)  
• Lansing, MIWLNSCity PulseLansing State
  JournalHub Lansing State JournalGreater Lansing
  Convention Visitors BureauWLNZ - Lansing
  Community CollegeSierra Club Michigan Chapter

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All for one, and one for all

• Step 2. Get your event to the public
• Use the verylocal flexible calendar to
  distribute your events to the public - people
  love it!
• This is a MUST HAVE for your email promotion or
  you can put a link on your web or social network
  pages.

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Verylocal Public Calendar

• Place a link such as this on your website or
  social network page
• http//verylocal.com/o347
• And get this!
• If clicking on the link does not work, cut and
  paste the URL above into your browser

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Save Time and Promote Better!

• Step 3. Automate your web site's calendar page
• If you have a web site - you can easily - and
  automatically - display the events you previously
  entered into Publicdrum by simply copying the
  html and pasting it into your web page.
• New events are added automatically - old ones
  fall off. Never edit your web event calendar
  again!
• http//publicdrum.org/misc/IframeDemo.php?OrgID34
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• Click here to try it, or cut and paste this URL
  into your browser.

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Maximize PRwith Publicdrum

• Promote your clubs events
• Media outlets
• Event Calendar on your website
• Use verylocal to search for other Zonta club or
  related events.
• Simply add the Tag Zonta and the District 15
  Webmaster will aggregate all D15 club service and
  fundraising events to display on the District
  website.reach more Zontians, share ideas and
  encourage/increase District 15 website use.
• www.zonta15.org