Learning Objectives

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Learning Objectives
Welcome to class of International Product Life
Cycle byDr. Satyendra SinghProfessor,
Marketing and International BusinessUniversity
of WinnipegCanadas.singh_at_uwinnipeg.ca
http//abem.uwinnipeg.cawww.abem.ca/conference
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Intl product Life Cycle

• Export Supply/productiongt Demand, in search of
  NPD, quick feedback, USA vast market High income
  ? export market ?
• Foreign Production Similar mkt, transportation
  and communicatons costs ? , licensing for
  production, so export growth ?
• Foreign Comp Foreign prodn costs ? as they gain
  production experience, and labor and raw material
  costs ?, export growth ??
• Import Competition Foreign firms economies of
  scale and quality ?. Now USA imports!