IR Gurus Entertainment Company

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IR Gurus Entertainment Company

• Mike Fegan - CEO
• An Aussie Developers Perspective

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Games - Reaching the Masses

• Interactive entertainment category fastest
  growing consumer products sector recession
  proof
• Interactive entertainments global retail sales
  now exceed US30 Billion bigger than movie box
  office receipts
• Explosive growth cycle unparalleled sales
  opportunities for content providers
• Software market to grow
• North America - from 38M units to 100M units
• Europe - from 20M units to 51M units
• Market growth will fuel scale requirements,
  bringing about consolidations promote higher
  valuations for publishers developers

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Games - Reaching the Masses

• Interactive entertainment content will converge
  incorporating PC, Console, On-line Wireless
• Sony Computer Entertainment now accounts for 49
  of Sony Corporation's operating profit
• Microsoft committed to lose US2.5 billion on
  Xbox in three years to reach market dominance
• Super-Developers now emerging in the market
• Content providers will be king strong
  developers will get their fair share of revenues
• BRW March 03 Issue In the 2000s, the
  revolutionary product is the video game Neil
  Shoebridge

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Software Market Analysis
Source IDG 2003
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Formula for Success

• Platform-agnostic dedicated multi-platform
  developer
• Target mass-market consumers with products that
  span popular genres
• 2/3 of annual releases based on proven brands -
  1/3 new and innovative intellectual properties
• Commitment to high quality products at all times
• Target Key markets USA Euro-centric brand
  strategy enhances portfolio
• Maintain internationally competitive production
  costs to ensure strong profit margin returns

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Formula for Success

• People
• Build strong management team with visionary
  passion
• Drive unrivaled publishing/distribution expertise
• Manage marketing assets in conjunction with
  Publisher
• Build balanced portfolio of proven/innovative
  brands and licenses
• Finance
• Self-fund development program for maximum royalty
  returns
• Fund migration from Developer to Super-Developer
  model to break current value chain
• Fund acquisition of new licenses
• Fund retention of intellectual property rights to
  build long term library assets
• Fund development of infrastructure to support
  expansion of business

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Formula for Success

• Product
• Commitment to quality products at all times
• Focus on brand strategy of Best in genre
• Continue roll-out of international license
  product portfolio
• Development
• Capitalize on Australias lower production costs
  and technical expertise that makes us globally
  competitive
• Exploit middleware solutions to speed production
  on multiple platforms
• Create scalable technology on multiple platforms
• Create most efficient development team in
  industry
• Build On-line R and D group to build technology
  for Wireless gaming Next-Generation console
  systems launched in 2005

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Formula for Success

• Timing
• Take advantage of an expanding global market
  place with numerous opportunities
• Capitalize on the current cycle of consoles
  software sales set to peak in 2005
• Establish early adopter development position on
  next generation systems Sonys PS3
  Microsofts Xbox 2
• Establish a constant flow of wireless game
  content for short term gains
• Strategic Alliances
• Build strong ties with Microsoft U.S.A Sony
  Europe to secure launch position for next
  generation systems
• Build International Distributors network in key
  territories to maximize sales
• Maintain relationships with Movie/TV Studios to
  access licensed properties
• Build major content provider status with
  International Telco's for wireless game releases