Technology Management, Operational Systems Strategy, and Business Competitiveness Interface

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Technology Management, Operational Systems
Strategy, and Business Competitiveness Interface

• Brett Merrell

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Four Levels of development in strategic
management performance

• Stage 1-Isolate
• Isolate the technical functions so that is has
  few links to the rest of the business, and makes
  min. contributions
• Stage 2-Reactive
• Reactive-respond to problems that the rest of the
  business encounters but never identify their own
  long term strategies
• Stage 3-Proactive
• Technical functions may generate a lot of new
  ideas, however, they are not well tuned into
  other functions needs or expectations
• Stage 4-Intergrate
• When a functions activities support the current
  business and create new opportunities

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Technology's Interface with the Market

• The implementation of advanced technology should
  always be tied to the needs of the organization.

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Market and Technology

• Technology has to satisfy needs of the customer.
• Gating process

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Customer-Supplier and Producer-User Relationship

• Small organizations
• Larger organization
• Franchising
• Industry organizations and government

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Customer-Supplier and Producer-User
Relationshipcontinued

• A need for an open and trusting environment

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Benchmarking

• Internal
• Productivity
• Cost
• Profit
• Waste

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Benchmarking

• External
• With competitors
• Third parties

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Summary

• Technology is just a means to an end. It should
  be measured to its contribution to revenue,
  market share, or sales.
• A firms technology represents an important part
  of its infrastructure.