ChineseCanadian Market Highlights

1
Chinese-CanadianMarket Highlights
2001 Census
2
Asian Population in Canada
3
2001 Census re-confirms thatChinese is the
largest visible-minority group in Canada
4
Chinese Market Size

• Ethnic Origin
• 2001 Census 1,029,400
• 1996 Census 860,100

• Chinese Population in Canada has been
• Increased by 20 from 1996
• Accounted for 3.5 of the total national
  population
• Accounted for 26 of the visible minority
  population

5
Language Loyalty
Chinese Canadians are most loyal to their mother
tongue compared to
other large ethnic groups
6
Language Spoken Most Often at Home
Mandarin 32
Cantonese 68
Remark The population of the other Chinese
dialects spoken at home that are not specified in
the 2001 Census has been incorporated into the
Cantonese-speaking and Mandarin-speaking
population based on the respective ratio of these
two categories.
7
Geographical Distribution of Chinese Population
in Key Markets

• 82 Chinese Canadians live in Ontario BC
• 73 Chinese Canadians live in Toronto
  Vancouver CMA

8
Chinese-Canadian Population Growth in Key Cities
409,530
359,450
342,665
288,800
52,110
51,135
51,850
48,900
41,285
42,145
9
Geographical Distribution of Chinese Population
in Key Markets
8.7
17.2
1.5
2.6
5.4
4.4
10
Geographical Distribution of Chinese Population
in Toronto CMA
11
Geographical Distribution of Chinese Population
in Vancouver CMA
12
Age Group Distribution of Chinese-Canadian in
Canada
250000
200000
150000
100000
50000
0
15-24 years
25-34 years
35-44 years
45-54 years
55-64 years
Under 15 years
65 years and over
13

• If you have any questions regarding the Chinese
  market in Canada, please do not hesitate to
  contact us at

Canada East 905-889-8090 or salestor_at_fairchildtv.
com
Canada West
604-708-1313
or sales_at_fairchildtv.com