Intelligence

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Intelligence Step 3 - Stakeholder Analysis and
Engagement

• One of the defining features of public health
  nutrition (PHN) practice is its focus on
  populations or communities rather than
  individuals.
• Populations are complex and dynamic, so it is
  important to not only know thy community but
  also to engage the community in our approach to
  work.

Stakeholder Analysis and Engagement
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Stakeholder Analysis and Engagement
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Why Engage Stakeholders?

• Stakeholders are individuals, groups or
  organisations who have an interest (or stake) and
  potential to influence the PHN intervention
• Understanding who will be affected or concerned
  by the identified PHN issue
• Level of interest and influence in helping
  develop solutions
• Additional support and resources
• Potential barriers to change (so can be managed
  or neutralised)
• Builds upon community engagement by using these
  relationships to identify additional stakeholders
  of relevance to the PHN issue
• Includes both the winners and losers, and those
  involved and excluded from the decision-making
  processes

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Stakeholder Analysis Considerations

• Key preparatory considerations for stakeholder
  analysis
• Understanding the culture and context
  understand the culture and context from each
  stakeholders viewpoint
• Knowing the level of analysis level of analysis
  (local, regional, national, international)
  influences who is considered as stakeholders
• Being practical about the extent of analysis be
  realistic about the number of stakeholders
  according to the intervention timeline and scope
• Identifying the analysis team analysis can be
  undertaken by an individual or a team

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Stakeholder Analysis and Engagement
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Conducting a Stakeholder Analysis

• A stakeholder analysis involves
• Identification
• Engagement
• Data Collection
• The process and duration of identifying, engaging
  and analysing stakeholders varies according to
  the level and complexity of the PHN issue and
  scope of intervention

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Stakeholder Analysis and Engagement
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Organising Stakeholder Analysis Data

• There are several ways of categorising
  stakeholders that can assist reduce
• subjective biases in analysis
• Stakeholder analysis wheel categorises and
  plots stakeholders against the different sectors
  involved in the PHN issue of interest
• Stakeholder analysis grid categorises and plots
  stakeholders according to their interests and
  power in relation to the PHN issue
• Visual presentations of stakeholders can assist
  in identifying potential strategic alliances
  between influential, highly resourced
  stakeholders

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Stakeholder analysis wheel
Core part of project team Involved consulted
often Supportive provide some
support Peripheral need to be kept informed
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Stakeholder analysis grid
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Engaging Stakeholders

• After identifying those stakeholders most useful
  and relevant to the PHN intervention the next
  step is to engage them
• The most effective and practical approach to
  engage stakeholder is usually to directly contact
  and invite them to partner in managing the
  intervention
• Core, involved and potentially supportive
  stakeholders commonly form the Intervention
  Management/Steering Committee (governance group)
  and are responsible for
• Sharing the decision-making
• Managing risks
• Ensuring achievement of deliverables and quality
  output

Stakeholder Analysis and Engagement