Natalie Campbell

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(No Transcript)
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Meet the Customers effective approaches for
entrepreneurship education and support

• Natalie Campbell
• Dr. Lorna Collins

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Purpose

• To provide insights into effective approaches to
  entrepreneurship education and support from the
  customers perspective

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• Understanding Entrepreneurship

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Understanding Entrepreneurship

• By Doing
• Example SPEED
• (Student Placements for Entrepreneurs in
  Education)

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• Understanding Personality and Behavioural Theory

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Understanding Personality and Behavioural Theory

• Case Studies, Interviews and Profiles
• Smart Luck
• (Charles Handy, 2000)

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• Understanding Opportunity Recognition

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Understanding Opportunity Recognition

• Ideopoly, YOMP
• Opportunity Recognition (Supply and Demand)
• Opportunity Discovery (Demand without the supply)
• Opportunity Creation (no supply or demand)
  (Sarasvathy et al, 2003)
•  

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• In any assessment of employee relations in
  smaller firms it is imperative to consider not
  only the internal dynamics of the firm, but
  external market pressures and competitive
  environments in which they operate. Discuss.
• If more research is desired about small
  business ventures, then one must learn about the
  individuals who create and manage them, because
  the two are inextricably bound (Carland et al,
  1988). Critically evaluate this statement in
  relation to theoretical perspectives of
  entrepreneurship.

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• A guy wakes up in the morning and says Im
  going to be an entrepreneur. So he goes into
  work and he walks up to the best technologist in
  the company and whispers Would you like to join
  my company? Ten oclock, Saturday, my place. And
  bring some doughnuts. Then he goes to the best
  finance guy he knows, and says, Bring some
  coffee. Then he gets a marketing guy. And if you
  are the right entrepreneur you have three or four
  of the best minds in the business. Ten oclock
  Saturday rolls around. They say, Hey, what is
  our company going to do? You say, Build
  left-handed widgets. Another hour and youve got
  a business plan roughed out. The finance guy says
  he know where he can get some money. So what have
  you done? Youve not provided the coffee.Youve
  not provided the doughnuts. Youve not provided
  the ideas. Youve been the entrepreneur. You made
  it all happen.
• (Larson and Rogers, 1986)

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Allow Your Students to be the Entrepreneur

• Goals are dreams with deadlines
• Whats the worst that can happen
• Through the turbulence will I still love what I
  do
• Somewhere over the rainbow, around the corner,
  under the hedge, behind the door, above the
  shelf- lies opportunity
• Have no tolerance for the pursuit of the mediocre

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Entrepreneurship Societies

• Society Objectives
• Develop entrepreneurial behaviour, attitudes and
  skills, understand venture creation, apply theory
  to practice
• Build a brand
• Market a product
• Coordinate events
• Raise money

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THANKYOUwww.ncge.org.uk