Case Analysis

1

• Case Analysis

2
Background

• Provide a brief history of Cathay?
• What was the profile of the company in 2002?
• How has the company performed financially over
  the years?
• What is Cathays core competency?

3
IT at Cathay

• Describe evolution of IT applications at Cathay?
  
• What is Cathays IT Strategy?
• What impact does IT have on Cathay?
• Describe outsourcing at Cathay?

4
Key Issues

• What should be outsourced?
• Had Smartsourcing proceeded according to plans?
• How to do more with less?

5
What should be outsourced?
6
Had Smartsourcing proceeded as planned?

• Was the approach appropriate?
• What mistakes were made?
• Did cultural differences play an important role?
• Were relationships with partners managed
  appropriately?

7
How could they do more with less?

• Can they really cut costs?
• Do they need to cut costs?
• Can they continue to smart source?