Brandguard Vents: Fire

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Brandguard VentsFire Ember ResistantThe
Most Important Roof Component
Buy Brandguard Vents From MLT
2
Table of Contents

• Fire Risks and Legislative Actions to Address
  Fire Safety
• How Fires Spread Quickly
• Introducing the Solution Brandguard Vents
• Market Potential
• Partnering with MonierLifetile
• Summary

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A. Fire Risks and Legislative Actions
4
Fire Threatens YOUR Family, Home and Community
5
Fire Safety is a Growing ConcernPopulation
growth more wilderness building and greater
housing concentrations
6
Fire Protection A Real Concern Everywhere
California
Central Texas
7
Fire Protection A Real Concern Everywhere
Atlanta, GA
The Atlanta skyline is filled with smoke early
Tuesday, May 22, 2007 as Southeast winds brought
smoke from the wildfires near the Georgia-Florida
line to the Atlanta area. (USA TODAY,May 2007,
AP Photo)
Waycross, Georgia
Winona, Washington
Kent, Washington
Boise, Idaho
8
A Real Concern for CaliforniaLate Evacuations
Cause Fatalities
9
A Real Concern for California
10
Satellite Picture (with Fire Graphics) Southern
California Wildfires October November, 2003 23
Fatalities
Source http//www.wildfirelessons.net/documents/F
ACES_CATXOK_Backyards_2008.ppt294,9,Slide 9
11
California Wildfires Alone

• 2003 Wildfires
• Over 5,000 structures destroyed
• 253,000,000 spent by California fighting these
  fires
• Lives lost
• 2007 Wildfires
• Over 2,000 homes and businesses destroyed
• 500,000 acres burned
• Asthma and related respiratory emergencies soared
• 100 Injuries
• 7 Deaths
• 2008 Wildfires
• 500 mobile homes lost within 12 hours they only
  had mesh venting

12
Florida Wildfires A Real Concern

• Florida Fires 2008 News
• The Associated Press Arrest Made in String of
  Florida Wildfires (May 14, 2008)
• ABC News Fla. Manhunt Nets First Arson Suspect
  (May 14, 2008)
• CNN.com Crist Vows Justice if Arsonist is Caught
  (May 13, 2008)
• FOXNews.com Police Search for Arsonists in
  Florida Wildfires... (May 13, 2008)
• United Press International Police Consider Arson
  in Wildfire Probe (May 13, 2008)
• Los Angeles Times Dozens of Homes Lost as
  Florida Battles Wildfires (May 13, 2008)
• MyFox Orlando 100 Homes Destroyed Or Damaged
  (May 13, 2008)
• The Associated Press Wildfires Force Evacuations
  in Central Florida (May 12, 2008)
• Orlando Sentinel Florida Fires Force Evacuations
  in Brevard, Volusia Counties (May 12, 2008)
• Topix.net Florida Fires 2008
• Google News Florida Fires 2008
• YouTube Video Fla. Governor Fire Danger Not
  Over (Time 106)

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Florida Wildfires Fire and Burning Embers Spread

• Flames approach a house as wildfires burned
  hundreds of acres of a residential community in
  Palm Bay, Fla. Wildfires continued to burn for
  the third day in Brevard County, in east Central
  Florida.By Reinhold Matay, AP

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Florida Wildfires Are Real
source http//news.bbc.co.uk/2/hi/in_pictu
res/7398437.stm
Wind-whipped
Wind-whipped wildfires have been burning across
Florida's Atlantic coast, advancing through
flammable bush and destroying houses (pictures
above and below).
Some residents hosed down roofs in an attempt to
protect their homes.
gtgtgtgtGovernor Charlie Crist has declared a state
of emergency, allowing Florida to use federal
funds and call on other states for help.
15
Florida Fires Spread via Embers to Residential
Communities
In Palm Bay, scene of the largest fire, some 70
houses have been damaged and 3,500 acres (1,400
hectares) scorched.
Source http//news.bbc.co.uk/2/hi/in_pictures/739
8437.stm
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A Real Concern for Colorado
Waycross, Georgia
Winona, Washington
Kent, Washington
Boise, Idaho
17
A Real Concern for Texas
29,141 Wildfires from 1-1-2005 to 9-18-2006
Wildland Fire IS a Rural and Urban Issue!
Source http//www.wildfirelessons.net/documents/F
ACES_CATXOK_Backyards_2008.ppt321,31,Slide 31
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A Real Concern for TexasTexas Panhandle,
March 12-17, 200612 Fatalities, 906,000 acres in
24 hours
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Texas Wildfire Damage Jan. 2005 Sept. 18, 2006

• 29,141 fires
• 2,260,240 acres burned
• 19 Fatalities!!
• 734 homes destroyed
• 1,320 outbuildings destroyed
• 168 vehicles burned and lost
• Hundreds of miles of fence burned away
• Thousands of cattle lost
• 628.1 million in property losses

Sourcehttp//www.wildfirelessons.net/documents/FA
CES_CATXOK_Backyards_2008.ppt313,32,Slide 32
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A Real Concern for Texas TEXAS A mighty BIG
state to protect from disaster! Protect Yourself !
Source http//www.wildfirelessons.net/documents/F
ACES_CATXOK_Backyards_2008.ppt325,29,Slide 29
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A Real Concern for Texas and OklahomaU.S.
Department of Defense Article

• Guard Prepares to Respond to Oklahoma, Texas
  Wildfires
• By Donna MilesAmerican Forces Press
  ServiceWASHINGTON, Dec. 28, 2005 National
  Guard helicopter crews are on standby if needed
  to assist local and county firefighters in
  Oklahoma and Texas, preparing to help douse
  dozens of wildfires burning throughout the
  region, Guard officials in both states told the
  American Forces Press Service today.
• Blazes reportedly have broken out in 12 counties
  in Oklahoma and 39 counties in Texas and left at
  least one person dead in what officials are
  calling the most severe wildfire threat to hit
  the region in five years.
• Texas Gov. Rick Perry issued a statewide disaster
  declaration Dec. 27, mobilizing Guard troops and
  other state firefighting assets to battle the
  flames, which are reported to be heaviest in the
  central, north-central and northeast regions of
  the state.
• Four Texas National Guard helicopters are on
  standby and preparing to respond, Air Force Chief
  Master Sgt. Gonda Moncada said.
• Two CH-47 Chinooks, each capable of carrying
  2,000 gallons of water, are on standby in Dallas,
  and two UH-60 Black Hawks, each able to carry 660
  gallons of water, are at the Austin Aviation
  Support Facility, prepared to respond, Moncada
  said.
• If deployed, the Black Hawks will operate in the
  central or western part of the state, and the
  Chinooks in the north and northwest, she said.
• The Louisiana National Guard also is sending
  three UH-60 Black Hawks and crews to Texas to
  support the mission, National Guard Bureau
  officials said.
• In Oklahoma, two CH-47s and a UH-60 and 12
  crewmembers are on standby, according to Army
  Col. Pat Scully, state public affairs officer.
• The fires have spread quickly through the
  drought-stricken region, flamed by high winds,
  officials said. Burn bans remain in effect in
  both states.
• Air Force Lt. Col. Ellen Krenke, a Pentagon
  spokeswoman, described the Guard's readiness to
  respond to the wildfires, if called, as an
  example of the critical role the National Guard
  plays in emergency response stateside while also
  carrying out its federal missions overseas.

Source http//www.defenselink.mil/news/newsarticl
e.aspx?id18444
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A Real Concern for OklahomaOklahoma Grass Fires
Threatened People and Property in 2005-2006
Source http//www.wildfirelessons.net/documents/F
ACES_CATXOK_Backyards_2008.ppt320,25,Oklahoma
Grass Fires Threatened People and Property in
2005-2006
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A Real Concern for OklahomaOklahoma Fire
Fatalities, 2005-06

• Dec. 2005 1 Civilian Death
• Jan. 2006 1 Civilian Death
• Jan. 2006 1 Civilian Death
• Mar. 2006 1 Firefighter Death
• Apr. 2006 1 Civilian Death
• Apr. 2006 1 Firefighter Death
• Total..6 Fatalities

Sourcehttp//www.wildfirelessons.net/documents/FA
CES_CATXOK_Backyards_2008.ppt329,26,Oklahoma
Fire Fatalities, 2005-06
24
A Real Concern for Canada Kelowna Fire 2003
Okanagan mountain park fire destroys over 200
homes in Kelowna B.C. Canada
Source http//travel.webshots.com/album/42034401
8nsYtww
25
To see videos visit http//kelownafiretour.com/
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Washington is at risk for Wildfires
Source http//www.usatoday.com/weather/wildfires
/2007-07-14-washington-wildfires_N.htm
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Idaho and Montana Wildfires
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(No Transcript)
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Staggering Losses from Residential Fires in the
United StatesPeople are willing to pay for fire
protection

• It was determined that Colorado respondents
  living in the WUI were willing to pay 443
  annually in their taxes for wildfire prevention
  in their immediate area. (443 mean, 493 median
  and 90 confidence level between 409 and 586).
  While Brandguard vents are not taxes, the study
  shows a willingness by consumers to spend money
  to protect their homes1)
• Home fires create staggering losses. U.S. annual
  losses to fire are 3,600 lives 22,000 serious
  injuries 10 billion in direct property loss and
  128 billion in total costs. Additional facts
  regarding the seriousness of fire loss in the
  United States comes from the CDC2)
• Fires are the third leading cause of fatal home
  injury (2004) - Four out of five U.S. fire deaths
  in 2005 occurred in homes
• The U.S. mortality rate from fires ranks sixth
  among the 25 developed countries (International
  Association for the Study of Insurance Economics
  2003)
• Deaths from fires and burns are the fifth most
  common cause of unintentional injury deaths in
  the US (CDC 2005)
• In 2006, fire departments responded to 412,500
  home fires in the United States

• Source Pamela Kaval Dep. of Economics,
  University of Waikato and presented at the
  American Agricultural Economics, Orlando, FL,
  July 27-29, 2008
• Source http//www.bfrl.nist.gov/goals_programs/FP
  T_goal.htm and http//www.cdc.gov/ncipc/factsheets
  /fire.htm
• Source http//www.forestsandrangelands.gov/leader
  ship/meetings/documents/presentations06192007/07_W
  UI_Demographics_SIS.ppt270,37,Wildland Urban
  Interface Project Team

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Government is Reacting to the Danger

• California enacted legislation mandating the use
  of fire safe vents. The law mandates that new
  construction, among other steps, must have flame
  and ember resistant attic ventilation in
  Wildland-Urban Interface (WUI) Fire Areas.
  Brandguard has benefitted by being a first mover
  in this unique market and garnered the support
  from the state legislature and firefighters1)
• There are 100,000 wildfires in the U.S. every
  year, with California alone, having four million
  homes in high danger Wild Land Urban Interfaces.
  This creates problems for structures located
  anywhere in the vicinity of fires. Most
  peoplemay not realize that embers can fly.
  Theyve actually recorded an ember flying over
  four miles and starting another fire. If an ember
  gets through at all on any roof, it will just
  burn the house to the ground a lot of times. 2)
• Legislation is pending in Minnesota that would
  largely copy California laws due to the
  unfortunate expertise California has in this
  regard. Other states are also examining their
  laws for currency given the growth of housing
  in/near WUI areas3)

• Source Chapter 7A Materials and Construction
  Methods for Exterior Wildfire Exposure Sections
  701A.1 Scope and 704A.2 Attic Ventilation)
  Interface communities are areas with housing in
  the vicinity of contiguous vegetation. Interface
  areas have more than 1 house per 40 acres, have
  less than 50 percent vegetation, and are within
  1.5 mi of an area (made up of one or more
  contiguous Census blocks) over 1,325 acres (500
  ha) that is more than 75 percent vegetated. The
  minimum size limit ensures that areas surrounding
  small urban parks are not classified as interface
  WUI. (Source http//silvis.forest.wisc.edu/librar
  y/wuidefinitions.asp)
• Source Builder News Magazine, Building in the
  Red Zone, August 2008 quoting Christopher Prosa,
  President of CSS Fire Water Protection Systems,
  and member of the Wildfire Solutions Group
• Source http//www.forestsandrangelands.gov/leader
  ship/meetings/documents/presentations06192007/07_W
  UI_Demographics_SIS.ppt270,37,Wildland Urban
  Interface Project Team

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B. How Do Fires Spread So Quickly in
Residential Communities?
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Embers have been recorded flying 4 miles and
starting fires
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Residential FiresEmbers are Predators that Fly
and Attack Through Vulnerable Vents
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Residential FiresEmbers dont care about your
smoke detectorsthey hit your attic
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Embers They attack from the inside and burnHome
insurance does not replace family heirlooms and
pictures!
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The Problem with Fires and Embers Embers from
any source are dangerous, whether from wildfires
or your next door neighbors burning home

• Embers enter through vulnerable vents and burn a
  structure from the inside out
• Embers threaten structures well before the head
  of fire arrives as well as long after it has
  passed

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The Problem with Fires and EmbersEmbers from
next door or local forest are equally dangerous

• During extreme fire conditions fire fighting
  resources are typically overwhelmed
• You want to build the best defense possible

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C. The Solution
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The Solution Brandguard Vents

• Patent pending overlapping baffle front design
• Overlapping baffle acts as a heat sink preventing
  damage from most lofted fire embers as well as
  direct and radiant heat sources
• Comparable NFVA to conventional vent designs .
• NFVA Independently tested and certified to meet
  ventilation standards Engineer wet stamped
• Undereave ventilation is the most effective(1),
  but you must use Brandguard to make your home
  fire and ember resistant

1). Source Tile Roof Institute in conjunction
with IBC and IRC recognizes that the Proper
ventilation is a necessary component of any
successful steep slope roof system
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Genesis for Brandguard Vents
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Simple Physics let the air in but keep the
embers and flames out

• Brandguards patent pending baffle design forces
  air to change directions multiple times, robbing
  the heat away from dangerous fire embers
• Direct and radiant heat sources are dispersed
  away from a structures interior because of the
  overlapping baffle design

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Brandguard Soffit Vent Tested (Left)
---Conventional Soffit (right) Which vent do you
want on your home?
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Cotton Ember Test Brandguard vs. 1/4 inch Mesh
Vent
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Mesh is Not EffectiveNational Institute of
Standard and Testing Mesh 2007

• MESH IS NOT EFFECTIVE!-
• The firebrands were not quenched by the presence
  of the screen and would continue to burn until
  they were small enough to fit through the screen
  opening. For all screen sizes tested, the
  firebrands were observed to penetrate the screen
  and produce a self-sustaining, smoldering
  ignition inside the paper beds installed inside
  the structure.
• For the 6 mm screens (1/4 mesh) tested a
  majority of the firebrands simply flew through
  the screen, resulting in an ignition of the paper
  behind the screen considerably more quickly as
  compared to the smaller screen sizes of 3 mm and
  1.5mm. The results of these experiments
  demonstrate the danger of firebrand storms in WUI
  fires.NIST 2007 Test
• Note ¼ mesh is an alternative in the code
  for Gable and Dormer vents only, however most
  jurisdictions are adopting the stricter of the
  code and are REQUIRING flame and ember resistant
  vents

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High Quality Materials

• Made with 26 gauge galvanized steel, G90 for long
  life
• Easy to paint
• Superior fabrication with multiple metal
  craftsmen shops in Southern Californias high
  tech sectors
• 20 year manufacturers limited warranty

46
Another Potential Benefit Insurance Premium
Discounts

• Some insurance companies give premium discounts
  for homes that have flame and ember resistant
  vents.
• Some factors that may determine if and how much
  of a discount may be applied to your fire
  insurance premium
• Proximity to wild land areas of brush or forests
• Additional fire prevention materials or
  safeguards may be required such as smoke alarms,
  fire retardant wood or fire resistant materials
  in exterior decking, walls or roofs
• Local building code requirements
• Contact your insurance carrier and competing
  insurance companies to see if Brandguard Vents on
  your home or business can qualify for a discount.
• Neither Brandguard nor MonierLifetile determine
  insurance rates. Please consult with your
  insurance carrier and competing companies for the
  best discount.

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Brandguard Solution - Additional BenefitsWind
Driven Rain and Snow Resistant Vermin Resistant

• Wind Driven Rain and Snow
• Overlapping baffles makes it difficult for wind
  driven rain to run the maze and enter your
  home.
• Snow flakes are similar to embers in regards to
  flight. Flakes cannot navigate the twists and
  turns in the vents to enter homes.
• Vermin
• Keeps rodents out they cant navigate the maze
  or eat through the product
• Vents being submitted to testing authorities for
  independent confirmation of internal test results

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The Brandguard Product Portfolio covers 5 Product
Lines

• The Brandguard product portfolio covers 5 product
  lines
• Dormer Vents
• Gable End Vents
• Eave Soffit Vents
• Foundation Vents
• Fire Plugs for Soffit Eave Vents

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Easy Installation for Any Home or Business

• New Construction?
• Installed like any other conventional vent no
  additional time or labor.
• Retrofits?
• The largest market
• Full product line of soffits, gable, dormer,
  foundation and fire plug vents.
• Easy installation

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Retrofit InstallationStep 1 Remove interior of
existing vent
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Retrofit InstallationStep 2 Install Vent with
flame rated caulking and self tapping fasteners
52
Retrofit InstallationStep 3 Admire your new
fire and ember resistant ventComes galvanized
and you can paint it if desired like the one
shown here
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Retrofit InstallationEven easier with Fire Plugs
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D. Market Potential
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Market Potential Average Expenditure

• There are 44.8 million housing units in WUI areas
  in the US (39 of all houses). 22.9 million
  housing units are in areas with the highest
  wildfire danger. California has the highest
  number of WUI housing units (5.1 million) 1)
• WUI is defined as Wildland Urban Interface where
  structures and other human development meet or
  intermingle with undeveloped wildland
  vegetation... United States Federal Register
• This does not take into account the 55.3 million
  owner occupied single family homes in the US that
  can benefit from Brandguard Vents in general 2)
• NAHBs October forecast showed 784k total housing
  starts in 2009 3)
• For the average home, with 1,500 square feet of
  attic space, the spend for Brandguard Vents
  ranges from 392 to 610
• The average expenditure is approximately 426 per
  home
• Demographics and housing trends will only
  increase the needs for fire and ember resistant
  vents in your region.

• Source http//www.esajournals.org/doi/abs/10.1890
  /04-1413?cookieSet1journalCodeecap
• Source http//www.census.gov/Press-Release/www/re
  leases/archives/census_2000/001113.html
• Source NAHB Housing Starts Forecast, October
  2008

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WUI Growth in the 1990s and beyondCreates Higher
Wildfire DangerWhere are the millions of homes
being located?.
1990 and 2000 Census block boundaries
reconciled. 1992/3 NLCD land cover data used for
both periods
57
California WUI Areas
Source http//www.silvis.forest.wisc.edu/Library/
WUI_state_download.asp?stateCaliforniaabrevCA
58
Texas WUI Areas
http//www.silvis.forest.wi
sc.edu/Library/WUI_state_download.asp?stateTexas
abrevTX
59
Florida WUI Areas
http//www.silvis.forest.wisc.edu/Library/WUI_stat
e_download.asp?stateFloridaabrevFL
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Colorado WUI Areas
http//www.silvis.forest.wisc.edu
/Library/Maps/blk_ppt/wuiblk00/states/CO_wuiblk_00
_ppt.gif
61
Oklahoma WUI Areas
http//www.silvis.forest.wisc.edu/Library/WUI_stat
e_download.asp?stateOklahomaabrevOK
Waycross, Georgia
Winona, Washington
Boise, Idaho
62
New Mexico WUI Areas http//www.silvis.f
orest.wisc.edu/Library/Maps/blk_ppt/wuiblk00/state
s/NM_wuiblk_00_ppt.gif
63
Georgia WUI Areas
http//www.silvis.forest.wisc.edu/Library/Maps/blk
_ppt/wuiblk00/states/GA_wuiblk_00_ppt.gif
64
North Carolina WUI Areas
http//www.silvis.forest.wisc.edu/Library/Maps/blk
_ppt/wuiblk00/states/NC_wuiblk_00_ppt.gif
65
Washington WUI Areas http//www.silvis.fore
st.wisc.edu/Library/Maps/blk_ppt/wuiblk00/states/W
A_wuiblk_00_ppt.gif
66
Oregon WUI Areas
http//www.silvis.forest.wisc.edu/Library/Maps/blk
_ppt/wuiblk00/states/OR_wuiblk_00_ppt.gif
67
Idaho WUI Areas
http//www.silvis.forest.wisc.edu/Library/Maps/blk
_ppt/wuiblk00/states/ID_wuiblk_00_ppt.gif
68
Arizona WUI Areas
http//www.silvis.forest.wisc.edu/Library/Maps/blk
_ppt/wuiblk00/states/AZ_wuiblk_00_ppt.gif
69
Nevada WUI Areas
http//www.silvis.forest.wisc.edu/Library/Maps/blk
_ppt/wuiblk00/states/NV_wuiblk_00_ppt.gif
70
Missouri WUI Areas http//www.silvis.fo
rest.wisc.edu/Library/Maps/blk_ppt/wuiblk00/states
/MO_wuiblk_00_ppt.gif
71
E. Partnering with MonierLifetile
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What Does MonierLifetile Offer?A History of
Innovation

• Wakaflex the replacement for lead
  flexible-resilient-easily formed
• Elevated battens less nail holes, less warranty
  claims. Base of EER System
• EER elevated battens, air gap, vented eave
  risers 22 energy savings documented by Oak
  Ridge Labs
• RidgeVent 22 NFVA per linear foot, easy to
  install, less roof penetrations than conventional
  vents and fire and ember resistant
• Flame Retardant battens fire tested and fire
  proof
• Madera Tile look of wood with the strength of
  concrete. Nobody else has it
• TileSeal the best peel and stick underlayment on
  the market.

73
What Does MonierLifetile Offer?Service and
Product Stock

• Customer Service Monday through Friday via
  [phone]
• e-Commerce MyMLT gives you ordering and managing
  power at your fingertips
• Technical Services Support 4 regionally located
  Technical Services Reps
• Freight Options via Direct Ship Program and
  Plant Pickup. Get it delivered in a way that is
  the most convenient for you.
• 13 fully stocked distribution centers in ideal
  regional locations for quick pick up or delivery.
  This lowers your freight and carrying costs.
• One-stop shopping a full line of roof components
  and roof tile
• Complementary fire-safe products
• Brandguard Vents
• Fire Retardant Elevated Battens
• MLT RidgeVent
• Concrete Roof Tile

74
F. Summary
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Summary Why Buy Fire and Ember Resistant Vents
From MLT? Who knows more about protecting your
home than a fireman? Fire Marshalls Support
this Productwith good reason!
76
Brandguard Vents - The New Standard The Right
Solution for Every Home - Everywhere

• Times Change-We use ABS brakes instead of
  drums-We stopped pretending that smoking is
  harmless-We secure our children in safety
  seats-We stopped building homes with brick and
  mortar in earthquake zones
• The best flame and ember resistant vent on the
  market. Why use anything else?

77
How Do I Buy These Remarkable Vents?

• Current Customer
• Place order via E-commerce
• Or fax the order to [phone]
• New Customer
• Create a new customer profile with MLT that will
  take 1-2 days
• We will train you how to use the convenient
  e-Commerce option OR you can simply fax your
  orders
• Order your vents

78
Questions?
Total market potential 56 million homes (55.3
existing and 784 new in 2009) X 426 average
material cost 23,856,000,000.
Fires are the third leading cause of fatal home
injury (2004) - Four out of five U.S. fire deaths
in 2005 occurred in homes
There are 100,000 wildfires in the U.S. every year
In 2006, fire departments responded to 412,500
home fires in the United States