Dallas Convention Center

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Potential Crises for CUs

• Robbery
• Data breach
• Regulatory issues
• Layoffs, restructurings, branch closings
• Public health threats (Swine flu)
• Natural disasters (Hurricane Katrina/Ike)
• Workplace violence and accidents
• Embezzlement, fraud

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Massive Credit Card Data Breach Hits Local Banks,
Credit Unions
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BECU Members Get Double Blow From Floods, Layoffs
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Wescom Cuts 175 Jobs, 2 Branches
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Hard-Hit Arizona FCU Plans Additional Branch
Closings
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CUNA Announces More Layoffs and Five-Day
Furloughs for All Employees
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CU Settles Strike and Reopens Shuttered Branch
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Former Wescorp CEO Paid 6 Million After
Corporate Failed
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Consumer Group Bashes CUs for Pushing Predatory
Payday Loans
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Texans Credit Union Faces Snarls of Lawsuits
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Ikes Aftermath Continues to Plague Texas Credit
Unions
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Noted CDCU Fighting to Recover from
Embezzlement
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Charlotte Teller Wounded During State Employees
CU Robbery
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A crisis communication plan lives, changes, and
evolves throughout a crisis
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Crisis Management Tips

• Be Prepared.

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Crisis Management Tips
2. Establish a central information source.
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Crisis Management Tips

3. Effectively train your spokespeople
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Crisis Management Tips

4. Practice regularly through simulated exercises
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Crisis Management Tips
5. Act. Time is of the essence.
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Crisis Management Tips
6. Leverage technology.
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Crisis Management Tips
7. Communicate transparently.
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Crisis Management Tips
8. Convey the facts succinctly and concisely.
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Crisis Management Tips
9. Focus on whats happening now.
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Crisis Management Tips
10. Assess, evaluate and improve.
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Noteworthy Crises
Twitter is First on the Scene
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Noteworthy Crises
Food Lion and rotten food
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Thank you! Kristine Tanzillo kristine_at_duxpr.com 90
3-865-1078